A Multimedia Approach to Teaching the Total Environment of International Business: “What's it Like, What's it Really Like?”

J Frederick Truitt
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J Frederick Truitt: University of Washington

Journal of International Business Studies, 1975, vol. 6, issue 1, 107-120

Abstract: This article reviews motivations for going beyond traditional business teaching material into the realm of films, memoirs, and novels. Included are suggestions of specific examples of films, memoirs, and novels which have a place in teaching the international business environment in less developed countries. An extensive annotated bibliography of films, memoirs, and novels is provided.© 1975 JIBS. Journal of International Business Studies (1975) 6, 107–120

Date: 1975
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