Multinational Corporate Pricing Policy in the Developing Countries

Nathaniel H Leff
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Nathaniel H Leff: Columbia University

Journal of International Business Studies, 1975, vol. 6, issue 2, 55-64

Abstract: This paper suggests a new look at corporate pricing policies in developing countries. Because of conditions discussed in the paper, the price elasticity of demand curves in individual markets may be much greater than companies assume. A shift to a low price/high volume may both increase profits and satisfy social needs to which host country governments are sensitive.© 1975 JIBS. Journal of International Business Studies (1975) 6, 55–64

Date: 1975
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