Patterns of Communications in the Multinational Corporation: An Empirical Study

William K Brandt and James M Hulbert
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William K Brandt: Columbia University
James M Hulbert: Columbia University

Journal of International Business Studies, 1976, vol. 7, issue 1, 57-64

Abstract: The effects of communications between subsidiaries and home offices are evaluated in this study of sixty-three multinational corporations. Chief executives of Brazilian subsidiaries of MNCs headquartered in Europe, Japan and North America were interviewed to determine the volume of home office-subsidiary communications and its impact on home-office understanding. Results indicate that home offices might well devote greater effort to procedures for handling subsidiary reports and to the relevance of outgoing communications. Japanese MNCs, being relatively new to overseas manufacturing, experience far more problems with communications than either Americans or European companies.© 1976 JIBS. Journal of International Business Studies (1976) 7, 57–64

Date: 1976
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