Uses of Managerial Perceptions in Clustering Countries

Ronald H Vogel
Additional contact information
Ronald H Vogel: Florida International University

Journal of International Business Studies, 1976, vol. 7, issue 1, 99 pages

Abstract: One of the advantages of the multinational firm is that markets products in several countries. Several methods exist for a firm to determine which of these countries are similar for marketing purposes. This article explores the possibility of another method–clustering countries in which the firm operates on the basis of the perceptions of the firm's marketing managers.© 1976 JIBS. Journal of International Business Studies (1976) 7, 91–99

Date: 1976
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.palgrave-journals.com/jibs/journal/v7/n1/pdf/8490696a.pdf Link to full text PDF (application/pdf)
http://www.palgrave-journals.com/jibs/journal/v7/n1/full/8490696a.html Link to full text HTML (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jintbs:v:7:y:1976:i:1:p:91-99

Ordering information: This journal article can be ordered from
http://www.springer. ... nt/journal/41267/PS2

Access Statistics for this article

Journal of International Business Studies is currently edited by John Cantwell

More articles in Journal of International Business Studies from Palgrave Macmillan, Academy of International Business
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().