An Approach for Estimating Market Potential in East Europe

A Coskun Samli
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A Coskun Samli: State University

Journal of International Business Studies, 1977, vol. 8, issue 2, 49-54

Abstract: Although there are numerous techniques which are used in determining market potentials, when the data are scarce one of these becomes more readily useful than others. This technique is called the multiple factor analysis. In this paper an attempt is made to determine the market potential of East Europe by using this particular technique. This approach converts the unknown East European market conditions into the known U.S. market conditions by using a series of criteria as common denominators.© 1977 JIBS. Journal of International Business Studies (1977) 8, 49–54

Date: 1977
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