Pre-Export Activity: The First step in Internationalization

Finn Wiedersheim-Paul, Hans C Olson and Lawrence S Welch
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Finn Wiedersheim-Paul: University of Uppsala
Hans C Olson: Ministry for Industry (Sweden)
Lawrence S Welch: Darling Downs Institute of Advanced Education

Journal of International Business Studies, 1978, vol. 9, issue 1, 47-58

Abstract: In this article we develop a model that stresses the importance of a firm's activities and “pre-export” behavior for the export start. Of special importance in the model are factors such as information, characteristics of the decision-maker, the enterprise environment, and the extra regional expansion of the firm. The model is based both on more “traditional” research in international business and recent development in location theory.© 1978 JIBS. Journal of International Business Studies (1978) 9, 47–58

Date: 1978
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