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Journal of Marketing Analytics

2016 - 2025

Current editor(s): Maria Petrescu and Anjala Krishnen

From Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

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Volume 13, issue 3, 2025

The future of analytics in digital marketing and electronic commerce: how digitalization and sustainability affect consumers, firms, and policymakers pp. 571-573 Downloads
Philipp Brüggemann, Luis F. Martinez and Francisco J. Martínez-López
ESG consequences for companies in the digital environment: insights from sector-specific performance across the EU-27 pp. 574-586 Downloads
Vojtěch Kotrba, Jakub Menšík and Luis F. Martinez
Consumer value dimensions in conversational and mobile commerce pp. 587-605 Downloads
Carsten D. Schultz and Saskia Kaiser
Mapping e-commerce trends in the USA: a time series and deep learning approach pp. 606-634 Downloads
Filipe R. Ramos, Luisa M. Martinez, Luis F. Martinez, Ricardo Abreu and Lihki Rubio
Consumer responses to 3D experiences: the role of enjoyment, surprise, and augmentation quality pp. 635-644 Downloads
Simoni F. Rohden, Dmitry Subbotin and Lélis Balestrin Espartel
Factors affecting the probability of funding success and default risk of borrowers in P2P lending: a social network analysis approach pp. 645-667 Downloads
Sahiba Khan, Ranjit Singh and Jayashree Bhattacharjee
Doctor and celebrity credibility: their dual impact on livestream viewers’ trust and service adoption intentions pp. 668-696 Downloads
Hoang Minh Dao, Minh Le Bui, Duc Hoang and Luis F. Martinez
Review valence impact on jello shot sales pp. 697-708 Downloads
James Christopher Westland
Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial pp. 709-724 Downloads
Joseph F. Hair, Barry J. Babin, Christian M. Ringle, Marko Sarstedt and Jan-Michael Becker
Examining the antecedents of customers’ purchase behavior and the moderating role of streamers’ operational strategies in live-streaming commerce pp. 725-743 Downloads
Yiming Zhuang and Xun Xu
A comparative paradigm of sequential mediation models of influencers’ credibility using PLS-SEM with machine learning pp. 744-779 Downloads
Nora Sharkasi, Saeid Rezakhah and Gomaa Agag
Examining value co-creation in branded mobile apps: a critical analysis of its antecedents and outcomes pp. 780-797 Downloads
Trang P. Tran, Qin Sun and Anh Dang
Fairness testing for uplift models pp. 798-823 Downloads
Victor S. Y. Lo, Yourong Xu, Zhuang Li and Melinda Thielbar
Advancing predictive content analysis: a natural language processing and machine learning approach to television script data pp. 824-845 Downloads
Anthony Palomba
Overcoming obstacles: the future of French Gen-Z in the metaverse. Does familiarity with current metaverse platforms play a key role? pp. 846-872 Downloads
Souheila Kaabachi, Sélima Ben Mrad, Fabienne Cadet, Ahmed Anis Charfi and Monyédodo Régis Kpossa
Vertiport ventures: assessing operational feasibility for eVTOL integration in São Paulo’s helipad and heliport infrastructure pp. 873-884 Downloads
Peter E. O’Reilly, Ramy A. Rahimi, Jorge Luiz Rosa Marques and Marco Aurélio Feitosa A. L. Babadopulos
Analyzing product attributes and brand sentiment of smartwatches using Twitter/X data from a time series perspective pp. 885-901 Downloads
Zhenning Xu, Amarpreet Kohli, Solomon Nkhalamba and Lili Gai
Value perceptions of first-party content on multi-sided platforms: Findings from the Amazon Marketplace pp. 902-917 Downloads
Jørgen Veisdal
A new approach to understanding involvement: linking involvement to the memorability of experience pp. 918-935 Downloads
Arman Akhoondnejad, Christopher Rosin and Charles Brennan
Geodemographic drivers of store-level demand and marketing mix sensitivities pp. 936-955 Downloads
Alexander Chaudhry and P. B. Seetharaman
Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms pp. 956-985 Downloads
Chara Lyroni and George Spais
Correction to: Consumer (brand) happiness of premium fashion brands and value-consciousness: the case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms pp. 986-986 Downloads
Chara Lyroni and George Spais
Correction to: Consumer (brand) happiness of premium fashion brands and value-consciousness: the case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms pp. 987-987 Downloads
Chara Lyroni and George Spais
Correction: Do peer-to-peer interaction and peace of mind matter to the generation Z customer experience? A moderation-mediation analysis of retail experiences pp. 988-988 Downloads
Jose Ribamar Siqueira Junior, Mauricio Losada-Otálora, Nathalie Peña-García, Silvana Dakduk and Carlos Eduardo Lourenço

Volume 13, issue 2, 2025

Trends and future of artificial intelligence (AI), machine learning (ML) algorithms, and data analytics and their applications and implications for digital marketing and digital promotions pp. 263-266 Downloads
George Spais and George Chryssochoidis
The interplay of artificial intelligence, machine learning, and data analytics in digital marketing and promotions: a review and research agenda pp. 267-287 Downloads
Rituparna Basu, Md. Nayeem Aktar and Satish Kumar
The evolving role of AI and ML in digital promotion: a systematic review and research agenda pp. 288-307 Downloads
V. G. P. Lakshika, B. T. K. Chathuranga and P. G. S. A. Jayarathne
A bibliometric analysis of AI bias in marketing: field evolution and future research agenda pp. 308-327 Downloads
Lara Sofia Bacalhau, Miguel Cachulo Pereira and Joana Neves
Εstablishing relationships between brands and customers via strategic social media chatbots for telecom goods and services pp. 328-370 Downloads
Roxani Polimerou and George Spais
Topic classification of vietnamese product reviews in e-commerce using PhoBERT pp. 371-385 Downloads
Tuan Duy Nguyen, Duc Minh Nguyen, Huu Manh Nguyen and Thi Quynh Giang Nguyen
Effects of advertising exposure duration and frequency: a theory and initial test pp. 386-404 Downloads
Millie Elsen, Rik Pieters and Michel Wedel
Item level correction: detecting, removing, and reporting common methods variance pp. 405-423 Downloads
Adam C. Merkle
Do peer-to-peer interaction and peace of mind matter to the generation Z customer experience? A moderation-mediation analysis of retail experiences pp. 424-444 Downloads
Jose Ribamar Siqueira, Mauricio Otalora Losada, Nathalie Peña-García, Silvana Dakduk and Carlos Eduardo Lourenço
Value added to marketing research diagnoses by add-ons to $${\varvec{p}}$$ p -values pp. 445-466 Downloads
Alain Bultez and Jean-Luc Herrmann
Can I be a sportsperson and a worker? Analytics on athlete and coach dual careers pp. 467-482 Downloads
M. Mingione, G. Mattia, K. Podnar and L. Capranica
Mindful marketing: a study of the effect of impulse buying on mindfulness and the mediating effect of trait antecedents pp. 483-498 Downloads
Bay O’Leary, Ricky Fergurson and Selima Ben Mrad
The moderating role of perceived brand globalness on the effects of consumers’ attitude during periods of political controversies: three interconnected studies following marketing analytics’ best practices pp. 499-513 Downloads
Gonzalo Luna-Cortes, Luis Miguel López-Bonilla and Jesús Manuel López-Bonilla
What postpones degree completion? Discovering key predictors of undergraduate degree completion through explainable artificial intelligence (XAI) pp. 514-536 Downloads
Burak Cankaya, Robin Roberts, Stephanie Douglas, Rachel Vigness and Asil Oztekin
Sustainability and innovation as segmentation criteria in retail pp. 537-550 Downloads
Antonio Marín-García, Irene Gil-Saura, María Eugenia Ruiz-Molina and Mihaela Simona Moise
Correction: Sustainability and innovation as segmentation criteria in retail pp. 551-551 Downloads
Antonio Marín-García, Irene Gil-Saura, María Eugenia Ruiz-Molina and Mihaela Simona Moise
The second mover’s market research dilemma pp. 552-569 Downloads
Markus Christen and David A. Soberman
Correction: The second mover’s market research dilemma pp. 570-570 Downloads
Markus Christen and David A. Soberman

Volume 13, issue 1, 2025

Marketing analytics research for the better good: thoughts and ideas pp. 1-3 Downloads
Maria Petrescu and Anjala S. Krishen
Integrating the customer equity and brand equity approaches to the financial value of marketing pp. 4-16 Downloads
Bobby J. Calder, Edward C. Malthouse and Joe Omatoi
Selection is superior to scale: determining brand loyalty highly correlated to market share pp. 17-28 Downloads
Takumi Kato, Nobu Takenaka, Rie Ito and Kazuki Nishiguchi
Time analysis of online consumer behavior by decision trees, GUHA association rules, and formal concept analysis pp. 29-52 Downloads
Tomáš Pitka, Jozef Bucko, Stanislav Krajči, Ondrej Krídlo, Ján Guniš, Ľubomír Šnajder, Ľubomír Antoni and Peter Eliaš
The grounded theory approach to brand purpose equity drivers: the practitioner’s perspective pp. 53-68 Downloads
Cid Gonçalves Filho, Flavia Braga Chinelato and Fernanda Viterbo Prado
Analysing user-generated content in sports events through the lens of the Spain brand pp. 69-81 Downloads
Inés Kuster, Natalia Vila-Lopez, Elísabet Mora and María Isabel P. Riquelme Martínez
Automated bidding vs manual bidding strategies in search engine marketing: a keyword efficiency perspective pp. 82-95 Downloads
Pingjun Jiang
The role of cognitive processes in healthy consumption food products: An eye-tracking technology study pp. 96-110 Downloads
Diana Escandon-Barbosa, Jairo Salas, María Patricia López-Ramírez and Alexandra Pava-Cárdenas
Predicting customer churn using machine learning: A case study in the software industry pp. 111-127 Downloads
João Rolim Dias and Nuno Antonio
How luxury fashion brands leverage TikTok to captivate young consumers: an exploratory investigation using video analytics pp. 128-144 Downloads
Yanbo Zhang, Chuanlan Liu and Chunmin Lang
A bibliometric analysis of virtual influencers in the Web of Science pp. 145-161 Downloads
Natalia Vila-López, Ines Kuster-Boluda, Elisabet Mora-Pérez and Isabel Pascual-Riquelme
The relationship between the quality of big data marketing analytics and marketing agility of firms: the impact of the decision-making role pp. 162-179 Downloads
Matti Haverila, Kai Haverila, Mohammad Osman Gani and Muhammed Mohiuddin
The influence of brand credibility and brand loyalty on customer satisfaction and continued use intention in new voice assistance services based on AI pp. 180-201 Downloads
Luis Matosas-López
Interview completed: the application of survival analysis to detect factors influencing response rates in online surveys pp. 202-217 Downloads
Ákos Münnich, Mátyás Kocsis, Mark C. Mainwaring, István Fónagy and Jenő Nagy
When and how digital novel technologies matter to firm marketing performance pp. 218-235 Downloads
Itzhak Gnizy
Research trends in market intelligence: a review through a data-driven quantitative approach pp. 236-262 Downloads
Mostofa Wahid Soykoth, Woojong Sim and Sydney Frederick
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