Journal of Marketing Analytics
2016 - 2025
Current editor(s): Maria Petrescu and Anjala Krishnen From Palgrave Macmillan Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing (). Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.
Volume 13, issue 3, 2025
- The future of analytics in digital marketing and electronic commerce: how digitalization and sustainability affect consumers, firms, and policymakers pp. 571-573

- Philipp Brüggemann, Luis F. Martinez and Francisco J. Martínez-López
- ESG consequences for companies in the digital environment: insights from sector-specific performance across the EU-27 pp. 574-586

- Vojtěch Kotrba, Jakub Menšík and Luis F. Martinez
- Consumer value dimensions in conversational and mobile commerce pp. 587-605

- Carsten D. Schultz and Saskia Kaiser
- Mapping e-commerce trends in the USA: a time series and deep learning approach pp. 606-634

- Filipe R. Ramos, Luisa M. Martinez, Luis F. Martinez, Ricardo Abreu and Lihki Rubio
- Consumer responses to 3D experiences: the role of enjoyment, surprise, and augmentation quality pp. 635-644

- Simoni F. Rohden, Dmitry Subbotin and Lélis Balestrin Espartel
- Factors affecting the probability of funding success and default risk of borrowers in P2P lending: a social network analysis approach pp. 645-667

- Sahiba Khan, Ranjit Singh and Jayashree Bhattacharjee
- Doctor and celebrity credibility: their dual impact on livestream viewers’ trust and service adoption intentions pp. 668-696

- Hoang Minh Dao, Minh Le Bui, Duc Hoang and Luis F. Martinez
- Review valence impact on jello shot sales pp. 697-708

- James Christopher Westland
- Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial pp. 709-724

- Joseph F. Hair, Barry J. Babin, Christian M. Ringle, Marko Sarstedt and Jan-Michael Becker
- Examining the antecedents of customers’ purchase behavior and the moderating role of streamers’ operational strategies in live-streaming commerce pp. 725-743

- Yiming Zhuang and Xun Xu
- A comparative paradigm of sequential mediation models of influencers’ credibility using PLS-SEM with machine learning pp. 744-779

- Nora Sharkasi, Saeid Rezakhah and Gomaa Agag
- Examining value co-creation in branded mobile apps: a critical analysis of its antecedents and outcomes pp. 780-797

- Trang P. Tran, Qin Sun and Anh Dang
- Fairness testing for uplift models pp. 798-823

- Victor S. Y. Lo, Yourong Xu, Zhuang Li and Melinda Thielbar
- Advancing predictive content analysis: a natural language processing and machine learning approach to television script data pp. 824-845

- Anthony Palomba
- Overcoming obstacles: the future of French Gen-Z in the metaverse. Does familiarity with current metaverse platforms play a key role? pp. 846-872

- Souheila Kaabachi, Sélima Ben Mrad, Fabienne Cadet, Ahmed Anis Charfi and Monyédodo Régis Kpossa
- Vertiport ventures: assessing operational feasibility for eVTOL integration in São Paulo’s helipad and heliport infrastructure pp. 873-884

- Peter E. O’Reilly, Ramy A. Rahimi, Jorge Luiz Rosa Marques and Marco Aurélio Feitosa A. L. Babadopulos
- Analyzing product attributes and brand sentiment of smartwatches using Twitter/X data from a time series perspective pp. 885-901

- Zhenning Xu, Amarpreet Kohli, Solomon Nkhalamba and Lili Gai
- Value perceptions of first-party content on multi-sided platforms: Findings from the Amazon Marketplace pp. 902-917

- Jørgen Veisdal
- A new approach to understanding involvement: linking involvement to the memorability of experience pp. 918-935

- Arman Akhoondnejad, Christopher Rosin and Charles Brennan
- Geodemographic drivers of store-level demand and marketing mix sensitivities pp. 936-955

- Alexander Chaudhry and P. B. Seetharaman
- Consumer (brand) happiness of premium fashion brands and value consciousness: The case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms pp. 956-985

- Chara Lyroni and George Spais
- Correction to: Consumer (brand) happiness of premium fashion brands and value-consciousness: the case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms pp. 986-986

- Chara Lyroni and George Spais
- Correction to: Consumer (brand) happiness of premium fashion brands and value-consciousness: the case of clothing and footwear for Gen X and Gen Z as shoppers via digital platforms pp. 987-987

- Chara Lyroni and George Spais
- Correction: Do peer-to-peer interaction and peace of mind matter to the generation Z customer experience? A moderation-mediation analysis of retail experiences pp. 988-988

- Jose Ribamar Siqueira Junior, Mauricio Losada-Otálora, Nathalie Peña-García, Silvana Dakduk and Carlos Eduardo Lourenço
Volume 13, issue 2, 2025
- Trends and future of artificial intelligence (AI), machine learning (ML) algorithms, and data analytics and their applications and implications for digital marketing and digital promotions pp. 263-266

- George Spais and George Chryssochoidis
- The interplay of artificial intelligence, machine learning, and data analytics in digital marketing and promotions: a review and research agenda pp. 267-287

- Rituparna Basu, Md. Nayeem Aktar and Satish Kumar
- The evolving role of AI and ML in digital promotion: a systematic review and research agenda pp. 288-307

- V. G. P. Lakshika, B. T. K. Chathuranga and P. G. S. A. Jayarathne
- A bibliometric analysis of AI bias in marketing: field evolution and future research agenda pp. 308-327

- Lara Sofia Bacalhau, Miguel Cachulo Pereira and Joana Neves
- Εstablishing relationships between brands and customers via strategic social media chatbots for telecom goods and services pp. 328-370

- Roxani Polimerou and George Spais
- Topic classification of vietnamese product reviews in e-commerce using PhoBERT pp. 371-385

- Tuan Duy Nguyen, Duc Minh Nguyen, Huu Manh Nguyen and Thi Quynh Giang Nguyen
- Effects of advertising exposure duration and frequency: a theory and initial test pp. 386-404

- Millie Elsen, Rik Pieters and Michel Wedel
- Item level correction: detecting, removing, and reporting common methods variance pp. 405-423

- Adam C. Merkle
- Do peer-to-peer interaction and peace of mind matter to the generation Z customer experience? A moderation-mediation analysis of retail experiences pp. 424-444

- Jose Ribamar Siqueira, Mauricio Otalora Losada, Nathalie Peña-García, Silvana Dakduk and Carlos Eduardo Lourenço
- Value added to marketing research diagnoses by add-ons to $${\varvec{p}}$$ p -values pp. 445-466

- Alain Bultez and Jean-Luc Herrmann
- Can I be a sportsperson and a worker? Analytics on athlete and coach dual careers pp. 467-482

- M. Mingione, G. Mattia, K. Podnar and L. Capranica
- Mindful marketing: a study of the effect of impulse buying on mindfulness and the mediating effect of trait antecedents pp. 483-498

- Bay O’Leary, Ricky Fergurson and Selima Ben Mrad
- The moderating role of perceived brand globalness on the effects of consumers’ attitude during periods of political controversies: three interconnected studies following marketing analytics’ best practices pp. 499-513

- Gonzalo Luna-Cortes, Luis Miguel López-Bonilla and Jesús Manuel López-Bonilla
- What postpones degree completion? Discovering key predictors of undergraduate degree completion through explainable artificial intelligence (XAI) pp. 514-536

- Burak Cankaya, Robin Roberts, Stephanie Douglas, Rachel Vigness and Asil Oztekin
- Sustainability and innovation as segmentation criteria in retail pp. 537-550

- Antonio Marín-García, Irene Gil-Saura, María Eugenia Ruiz-Molina and Mihaela Simona Moise
- Correction: Sustainability and innovation as segmentation criteria in retail pp. 551-551

- Antonio Marín-García, Irene Gil-Saura, María Eugenia Ruiz-Molina and Mihaela Simona Moise
- The second mover’s market research dilemma pp. 552-569

- Markus Christen and David A. Soberman
- Correction: The second mover’s market research dilemma pp. 570-570

- Markus Christen and David A. Soberman
Volume 13, issue 1, 2025
- Marketing analytics research for the better good: thoughts and ideas pp. 1-3

- Maria Petrescu and Anjala S. Krishen
- Integrating the customer equity and brand equity approaches to the financial value of marketing pp. 4-16

- Bobby J. Calder, Edward C. Malthouse and Joe Omatoi
- Selection is superior to scale: determining brand loyalty highly correlated to market share pp. 17-28

- Takumi Kato, Nobu Takenaka, Rie Ito and Kazuki Nishiguchi
- Time analysis of online consumer behavior by decision trees, GUHA association rules, and formal concept analysis pp. 29-52

- Tomáš Pitka, Jozef Bucko, Stanislav Krajči, Ondrej Krídlo, Ján Guniš, Ľubomír Šnajder, Ľubomír Antoni and Peter Eliaš
- The grounded theory approach to brand purpose equity drivers: the practitioner’s perspective pp. 53-68

- Cid Gonçalves Filho, Flavia Braga Chinelato and Fernanda Viterbo Prado
- Analysing user-generated content in sports events through the lens of the Spain brand pp. 69-81

- Inés Kuster, Natalia Vila-Lopez, Elísabet Mora and María Isabel P. Riquelme Martínez
- Automated bidding vs manual bidding strategies in search engine marketing: a keyword efficiency perspective pp. 82-95

- Pingjun Jiang
- The role of cognitive processes in healthy consumption food products: An eye-tracking technology study pp. 96-110

- Diana Escandon-Barbosa, Jairo Salas, María Patricia López-Ramírez and Alexandra Pava-Cárdenas
- Predicting customer churn using machine learning: A case study in the software industry pp. 111-127

- João Rolim Dias and Nuno Antonio
- How luxury fashion brands leverage TikTok to captivate young consumers: an exploratory investigation using video analytics pp. 128-144

- Yanbo Zhang, Chuanlan Liu and Chunmin Lang
- A bibliometric analysis of virtual influencers in the Web of Science pp. 145-161

- Natalia Vila-López, Ines Kuster-Boluda, Elisabet Mora-Pérez and Isabel Pascual-Riquelme
- The relationship between the quality of big data marketing analytics and marketing agility of firms: the impact of the decision-making role pp. 162-179

- Matti Haverila, Kai Haverila, Mohammad Osman Gani and Muhammed Mohiuddin
- The influence of brand credibility and brand loyalty on customer satisfaction and continued use intention in new voice assistance services based on AI pp. 180-201

- Luis Matosas-López
- Interview completed: the application of survival analysis to detect factors influencing response rates in online surveys pp. 202-217

- Ákos Münnich, Mátyás Kocsis, Mark C. Mainwaring, István Fónagy and Jenő Nagy
- When and how digital novel technologies matter to firm marketing performance pp. 218-235

- Itzhak Gnizy
- Research trends in market intelligence: a review through a data-driven quantitative approach pp. 236-262

- Mostofa Wahid Soykoth, Woojong Sim and Sydney Frederick
| |