Journal of Financial Services Marketing

2004 - 2026

Current editor(s): Tina Harrison

From Palgrave Macmillan
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Volume 31, issue 1, 2026

Mobile payment adoption during the COVID-19 pandemic: a systematic literature review pp. 1-16

Aybegüm Güngördü Belbağ

Trust-Mediated adoption of AI Robo-Advisors in inland china: an extended UTAUT perspective pp. 1-13

Yantong Guo and Hayyan Nassar Waked

Is adopting cashless transactions a rational or irrational decision? Evidence from informal sectors pp. 1-18

Anh Nguyen-Thi-Phuong, Anh Dao-Viet, Duy Vu, Thanh Ngo and Nguyen To-The

The financial literacy gap: A Cross-National study on economic Development, digital finance and inclusion pp. 1-32

Ece Kozol

Digital currency usage intention among existing fintech users: testing the modified UTAUT using hybrid SEM-ANN approach pp. 1-27

Sumita Jagdishprasad Shroff, Rajkumari Nitin Soni and Simran Rohira

Continuance intention of Islamic internet-only banks: lessons learned from Indonesian users pp. 1-15

Jauhar Faradis and Mukhamad Yazid Afandi

Examining anxiety’s role in embracing digital payments: an empirical investigation pp. 1-15

L. Vimal Raj and S. Amilan

The pathways from digital financial literacy to sustained engagement with mobile financial services: a technology continuance theory perspective pp. 1-22

Francis Kamewor Tetteh and Kwame Owusu Kwateng

AI-driven cybersecurity as an enabler of fintech innovation: evidence from Jordanian banks pp. 1-14

Khaled Saleh Al-Omoush

Determinants of financial well-being: the roles of family financial socialization, financial literacy, financial inclusion, and propensity to plan pp. 1-14

Tang My Sang

Enablers and inhibitors of personalised gamification adoption in m-wallet applications: a behavioural reasoning theory perspective pp. 1-20

Anoop George, Sebastian Joy Panattil, Muhammed Sajid and Manu Melwin Joy

Going the extra mile for customer satisfaction and loyalty: the consequence of customer service process in the banking industry pp. 1-20

Solomon Agada Agada, Iriobe Grace, Iriobe C. Ofunre and Oluwakoya Adeniyi Olufemi

Correction: Two sides of the same coin: The simultaneous effects of spending and saving needs on budget estimation pp. 1-1

Minjung Kim

Correction to: Examining personal financial advisors’ knowledge, client recommendations, and personal investments in private real estateand real estate investment trusts (REITs) pp. 1-1

Grant Alexander Wilson and Jason Jogia

Customer experience and emotional drivers of satisfaction and loyalty in U.S. banking: An application of the EXQ model pp. 1-12

Carlos Alberto Espinosa Fernandez, Iñigo Tejera Martin, Ainhoa Rodriguez Oromendia, Phil Klaus and Luong Van-Ha

CBDC in a privacy sensitive world: extending UTAUT with digital financial literacy and anonymity insight pp. 1-25

Vikrant Singh, Mayank Yadav and Ashish Gupta

Consumers adoption of healthy lifestyle: Understanding the influence of upcycling drivers on LOHAS consumer behavior pp. 1-19

Kajul Bharti and Richa Agarwal

Neural and structural pathways to financial well-being: dual-staged SEM–ANN analysis of financial risk tolerance and internal locus as mediators pp. 1-24

Dipanshu Nijanandi and Brajesh Kumar Tiwari

From threat to transaction: an integrative multi-theory lens of mobile payment adoption during health crisis pp. 1-24

Margaret L. Sheng and Abu Amar Fauzi

Sustained impact of higher customer satisfaction on bank revenue pp. 1-11

Carin Segerlind, Kent Eriksson and Cecilia Hermansson

Volume 30, issue 4, 2025

Factors and patterns in mobile banking and payment services use in the United States pp. 1-11

Gaurav R. Sinha, Raj Chirag Mehta, Anniina Kaittila and Katri Viitasalo

Greenwashing in green banking: weakening sustainable initiatives, trust, and harming brand reputation pp. 1-21

Garima Malik, Dharmendra Singh and Amandeep Kaur

Predicting relational outcomes via ESG: the mediating role of customer involvement pp. 1-14

Matthew Yau Choi Chow and Shirie Pui Shan Ho

Painless, careless: Will satisfaction toward QR code payment increase impulsive purchase? pp. 1-14

Raihan Fara Fania and Widya Paramita

Banking on change: uncovering the higher-order motivations behind bank-switching pp. 1-14

Charlton Roux and James Lappeman

Financial well-being in the IT sector: investigating the role of financial behaviour and planning pp. 1-18

Aishwarya Mitra, Seba Mohanty and Sugyanta Priyadarshini

Understanding pragmatic meanings of fintech among vulnerable consumers in Bangladesh for enhanced customer experience management pp. 1-17

Md Mohan Uddin, Khandker Md Nahin Mamun and Abdul Hannan Chowdhury

The role of gamification experience in shaping continuous usage and word-of-mouth intentions: evidence from e-wallet services in Vietnam pp. 1-19

Thanh-Binh Phung and Phuc-Thien Vo

Sustainable investing through a gendered lens: the role of locus of control and risk perception pp. 1-16

Vivek Verma, Praveen Singh, Rajesh Tiwari and Dinesh Chandra Pandey

Volume 30, issue 3, 2025

Bridging the financial divide: analyzing the cost of financial inclusion pp. 1-14

Taiwo O. Soetan and Omonigho S. Umukoro

Financial capability and financial well-being among small business owners: Does grit moderate the association? pp. 1-20

Piyush Hooda, Anju Singla and Shivani Gupta

Ethics in FinTech: a bibliometric analysis of research trends and key contributions pp. 1-16

José Moleiro Martins, Muhammad Asif, Rui Dantas, Muhammad Farrukh Shahzad and Muhammad Shahbaz

Decrypting peer-to-peer lending: an integrated bibliometric and content analysis approach pp. 1-19

Nitin Garg and G. P. Sahu

Investigating brand loyalty in mobile payment apps: the impact of cognitive and app-level factors pp. 1-17

P. Thalhath, K. A. Ashique Ali, Johnson Clement Madathil and S. Ananda

Examining the factors influencing cybersecurity behaviors in m-payment contactless technologies using SEM–ANN approach pp. 1-22

Hana Yousuf, Mostafa Al-Emran, Mohammed A. Al-Sharafi and Khaled Shaalan

Redefining Fintech adoption in emerging market: extending the ISSM model pp. 1-18

Raigul D. Doszhan, Tolkyn B. Zhumadilova, Bakytgul Zh. Zhakupova, Meruyert Daribayeva, Manaf Al-Okaily and Aijaz A. Shaikh

The influence of internet-based financial innovations on the supply chain performance of halal SMEs pp. 1-18

Haruna Babatunde Jaiyeoba, Hamzah Mohd Salleh, Nor Azizan Che Embi and Siti Suryati Bahari

Volume 30, issue 2, 2025

From service attributes to e-banking value development influencing e-banking user feedback: a moderating effect of technological competency pp. 1-18

Neeranat Kaewprasert Rakangthong, Long Kim, Jintanee Ru-Zhue, Somjai Nupueng and Gulmira Issayeva

Navigating tomorrow’s wallet: unveiling the distinctive financial journeys across generations pp. 1-17

Ricardo Correia, Tássila Lima and Raquel Meneses

Patterns of trust in financial services: critical factors and gender differences pp. 1-15

Maryam Sholevar and Reinhard Bachmann

Why stay loyal? Exploring the role of consumption values, satisfaction, and alternative attractiveness in buy now pay later services pp. 1-15

Vijay Amrit Raj and Alok Kumar Rai

Effects of financial consumer protection on brand love and brand advocacy pp. 1-15

Matthew Yau Choi Chow and Shirie Pui Shan Ho

Impact of digital financial literacy on financial well-being: moderating role of gender and religiosity pp. 1-15

Umer Mushtaq Lone, Suhail Ahmad Bhat, Peerzada Shams Ul Irfan and Mushtaq Ahmad Darzi

The boomerang effect of positive word-of-mouth: understanding switching intentions in the mobile payment market pp. 1-24

Sadrac Jean Pierre and Claudel Mombeuil

Volume 30, issue 1, 2025

Empowering sustainable future in the wake of COVID-19 and beyond: insights from a novel gender equality financial inclusion and its determinants in Asia and Africa pp. 1-14

Shama Urooj, Guang Luo and Atta Ullah

One card fits all? Exploring the incidence, intensity, and extent of credit card use in Canada (1999–2019) pp. 1-28

Khan Jahirul Islam and Julien Picault

User acceptance intention of mobile financial services: an application of gender moderating effect pp. 1-17

Razia Sultana Sumi, Imranul Hoque and Mahjabeen Ahmed

Cancer diagnosis and business investment pp. 1-12

Shan Lei and Chan Shen

Electronic customer relationship management and reputation: drivers of customer satisfaction and loyalty in digital-only banking pp. 1-23

Manijeh Haghighinasab, Donya Ahmadi and Farzaneh Khobbakht

Factors influencing the intention to use the Nigerian central bank digital currency (E-Naira) among Nigerian retailers pp. 1-16

Mahfooz Ahmed, Abulfathi Ibrahim Saleh Al-Hussaini and Adamu Abubakar Ibrahim

The role of sustainable financial behaviors, environmental influences, and personal factors in predicting timely mortgage payments: evidence from the great-recession pp. 1-16

Gloria L. Preece, D. Elizabeth Kiss and Maurice MacDonald

The dynamics of financial retirement planning: financial attitude, health literacy, and the role of financial advisors with financial literacy as a moderator pp. 1-16

Wan Mashumi Wan Mustafa, Md Aminul Islam, Md. Sharif Hassan and Muhammad Asyraf Mohd Kassim

Private health insurance acquisition: a global perspective pp. 1-20

Cássia Rita Pereira Veiga, Yngrid Larissa Costa Santana, Wanessa Debôrtoli Miranda and Claudimar Pereira Veiga