Journal of Financial Services Marketing

2004 - 2026

Current editor(s): Tina Harrison

From Palgrave Macmillan
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Volume 31, issue 1, 2026

Neural and structural pathways to financial well-being: dual-staged SEM–ANN analysis of financial risk tolerance and internal locus as mediators pp. 1-24

Dipanshu Nijanandi and Brajesh Kumar Tiwari

From threat to transaction: an integrative multi-theory lens of mobile payment adoption during health crisis pp. 1-24

Margaret L. Sheng and Abu Amar Fauzi

Mobile payment adoption during the COVID-19 pandemic: a systematic literature review pp. 1-16

Aybegüm Güngördü Belbağ

AI-driven cybersecurity as an enabler of fintech innovation: evidence from Jordanian banks pp. 1-14

Khaled Saleh Al-Omoush

Determinants of financial well-being: the roles of family financial socialization, financial literacy, financial inclusion, and propensity to plan pp. 1-14

Tang My Sang

Digital currency usage intention among existing fintech users: testing the modified UTAUT using hybrid SEM-ANN approach pp. 1-27

Sumita Jagdishprasad Shroff, Rajkumari Nitin Soni and Simran Rohira

The pathways from digital financial literacy to sustained engagement with mobile financial services: a technology continuance theory perspective pp. 1-22

Francis Kamewor Tetteh and Kwame Owusu Kwateng

Trust-Mediated adoption of AI Robo-Advisors in inland china: an extended UTAUT perspective pp. 1-13

Yantong Guo and Hayyan Nassar Waked

From reels to returns: the influence of female financial influencers on investment decisions pp. 1-13

Prasant Kumar Pandey, Pallavi Chaturvedi, Durgesh Agnihotri, Naval Bajpai and Vikas Tripathi

The financial literacy gap: A Cross-National study on economic Development, digital finance and inclusion pp. 1-32

Ece Kozol

Customer experience and emotional drivers of satisfaction and loyalty in U.S. banking: An application of the EXQ model pp. 1-12

Carlos Alberto Espinosa Fernandez, Iñigo Tejera Martin, Ainhoa Rodriguez Oromendia, Phil Klaus and Luong Van-Ha

Gender-related personality traits and robo-advisor usage intention: the moderating role of gender pp. 1-12

Hava Orkut and Daria Plotkina

Continuance intention of Islamic internet-only banks: lessons learned from Indonesian users pp. 1-15

Jauhar Faradis and Mukhamad Yazid Afandi

Examining anxiety’s role in embracing digital payments: an empirical investigation pp. 1-15

L. Vimal Raj and S. Amilan

Consumers adoption of healthy lifestyle: Understanding the influence of upcycling drivers on LOHAS consumer behavior pp. 1-19

Kajul Bharti and Richa Agarwal

CBDC in a privacy sensitive world: extending UTAUT with digital financial literacy and anonymity insight pp. 1-25

Vikrant Singh, Mayank Yadav and Ashish Gupta

Exploring mobile financial services adoption among Bangladeshi Millennials: role of technology awareness, perceived value, gender, and education level pp. 1-25

Nahida Sultana, Rabeya Sultana and Most. Sadia Akter

Enablers and inhibitors of personalised gamification adoption in m-wallet applications: a behavioural reasoning theory perspective pp. 1-20

Anoop George, Sebastian Joy Panattil, Muhammed Sajid and Manu Melwin Joy

Going the extra mile for customer satisfaction and loyalty: the consequence of customer service process in the banking industry pp. 1-20

Solomon Agada Agada, Iriobe Grace, Iriobe C. Ofunre and Oluwakoya Adeniyi Olufemi

A UTAUT2 approach to understand intention to use mobile banking by non-users and intention to continue by users pp. 1-20

Concepción Varela-Neira and Ashraf Hilal

Is adopting cashless transactions a rational or irrational decision? Evidence from informal sectors pp. 1-18

Anh Nguyen-Thi-Phuong, Anh Dao-Viet, Duy Vu, Thanh Ngo and Nguyen To-The

Correction: Two sides of the same coin: The simultaneous effects of spending and saving needs on budget estimation pp. 1-1

Minjung Kim

Correction to: Examining personal financial advisors’ knowledge, client recommendations, and personal investments in private real estateand real estate investment trusts (REITs) pp. 1-1

Grant Alexander Wilson and Jason Jogia

Sustained impact of higher customer satisfaction on bank revenue pp. 1-11

Carin Segerlind, Kent Eriksson and Cecilia Hermansson

Volume 30, issue 4, 2025

Predicting relational outcomes via ESG: the mediating role of customer involvement pp. 1-14

Matthew Yau Choi Chow and Shirie Pui Shan Ho

Painless, careless: Will satisfaction toward QR code payment increase impulsive purchase? pp. 1-14

Raihan Fara Fania and Widya Paramita

Banking on change: uncovering the higher-order motivations behind bank-switching pp. 1-14

Charlton Roux and James Lappeman

Sustainable investing through a gendered lens: the role of locus of control and risk perception pp. 1-16

Vivek Verma, Praveen Singh, Rajesh Tiwari and Dinesh Chandra Pandey

Financial well-being in the IT sector: investigating the role of financial behaviour and planning pp. 1-18

Aishwarya Mitra, Seba Mohanty and Sugyanta Priyadarshini

The role of gamification experience in shaping continuous usage and word-of-mouth intentions: evidence from e-wallet services in Vietnam pp. 1-19

Thanh-Binh Phung and Phuc-Thien Vo

Understanding pragmatic meanings of fintech among vulnerable consumers in Bangladesh for enhanced customer experience management pp. 1-17

Md Mohan Uddin, Khandker Md Nahin Mamun and Abdul Hannan Chowdhury

Factors and patterns in mobile banking and payment services use in the United States pp. 1-11

Gaurav R. Sinha, Raj Chirag Mehta, Anniina Kaittila and Katri Viitasalo

Greenwashing in green banking: weakening sustainable initiatives, trust, and harming brand reputation pp. 1-21

Garima Malik, Dharmendra Singh and Amandeep Kaur

Volume 30, issue 3, 2025

Decrypting peer-to-peer lending: an integrated bibliometric and content analysis approach pp. 1-19

Nitin Garg and G. P. Sahu

Redefining Fintech adoption in emerging market: extending the ISSM model pp. 1-18

Raigul D. Doszhan, Tolkyn B. Zhumadilova, Bakytgul Zh. Zhakupova, Meruyert Daribayeva, Manaf Al-Okaily and Aijaz A. Shaikh

The influence of internet-based financial innovations on the supply chain performance of halal SMEs pp. 1-18

Haruna Babatunde Jaiyeoba, Hamzah Mohd Salleh, Nor Azizan Che Embi and Siti Suryati Bahari

Financial capability and financial well-being among small business owners: Does grit moderate the association? pp. 1-20

Piyush Hooda, Anju Singla and Shivani Gupta

Investigating brand loyalty in mobile payment apps: the impact of cognitive and app-level factors pp. 1-17

P. Thalhath, K. A. Ashique Ali, Johnson Clement Madathil and S. Ananda

Bridging the financial divide: analyzing the cost of financial inclusion pp. 1-14

Taiwo O. Soetan and Omonigho S. Umukoro

Examining the factors influencing cybersecurity behaviors in m-payment contactless technologies using SEM–ANN approach pp. 1-22

Hana Yousuf, Mostafa Al-Emran, Mohammed A. Al-Sharafi and Khaled Shaalan

Ethics in FinTech: a bibliometric analysis of research trends and key contributions pp. 1-16

José Moleiro Martins, Muhammad Asif, Rui Dantas, Muhammad Farrukh Shahzad and Muhammad Shahbaz

Volume 30, issue 2, 2025

The boomerang effect of positive word-of-mouth: understanding switching intentions in the mobile payment market pp. 1-24

Sadrac Jean Pierre and Claudel Mombeuil

Patterns of trust in financial services: critical factors and gender differences pp. 1-15

Maryam Sholevar and Reinhard Bachmann

Why stay loyal? Exploring the role of consumption values, satisfaction, and alternative attractiveness in buy now pay later services pp. 1-15

Vijay Amrit Raj and Alok Kumar Rai

Effects of financial consumer protection on brand love and brand advocacy pp. 1-15

Matthew Yau Choi Chow and Shirie Pui Shan Ho

Impact of digital financial literacy on financial well-being: moderating role of gender and religiosity pp. 1-15

Umer Mushtaq Lone, Suhail Ahmad Bhat, Peerzada Shams Ul Irfan and Mushtaq Ahmad Darzi

From service attributes to e-banking value development influencing e-banking user feedback: a moderating effect of technological competency pp. 1-18

Neeranat Kaewprasert Rakangthong, Long Kim, Jintanee Ru-Zhue, Somjai Nupueng and Gulmira Issayeva

Navigating tomorrow’s wallet: unveiling the distinctive financial journeys across generations pp. 1-17

Ricardo Correia, Tássila Lima and Raquel Meneses

Volume 30, issue 1, 2025

User acceptance intention of mobile financial services: an application of gender moderating effect pp. 1-17

Razia Sultana Sumi, Imranul Hoque and Mahjabeen Ahmed

Private health insurance acquisition: a global perspective pp. 1-20

Cássia Rita Pereira Veiga, Yngrid Larissa Costa Santana, Wanessa Debôrtoli Miranda and Claudimar Pereira Veiga

One card fits all? Exploring the incidence, intensity, and extent of credit card use in Canada (1999–2019) pp. 1-28

Khan Jahirul Islam and Julien Picault

Empowering sustainable future in the wake of COVID-19 and beyond: insights from a novel gender equality financial inclusion and its determinants in Asia and Africa pp. 1-14

Shama Urooj, Guang Luo and Atta Ullah

Cancer diagnosis and business investment pp. 1-12

Shan Lei and Chan Shen

Electronic customer relationship management and reputation: drivers of customer satisfaction and loyalty in digital-only banking pp. 1-23

Manijeh Haghighinasab, Donya Ahmadi and Farzaneh Khobbakht

Factors influencing the intention to use the Nigerian central bank digital currency (E-Naira) among Nigerian retailers pp. 1-16

Mahfooz Ahmed, Abulfathi Ibrahim Saleh Al-Hussaini and Adamu Abubakar Ibrahim

The role of sustainable financial behaviors, environmental influences, and personal factors in predicting timely mortgage payments: evidence from the great-recession pp. 1-16

Gloria L. Preece, D. Elizabeth Kiss and Maurice MacDonald

The dynamics of financial retirement planning: financial attitude, health literacy, and the role of financial advisors with financial literacy as a moderator pp. 1-16

Wan Mashumi Wan Mustafa, Md Aminul Islam, Md. Sharif Hassan and Muhammad Asyraf Mohd Kassim