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How the unbanked cope with financial exclusion: Evidence from Pakistan

Sohail Kamran and Outi Uusitalo
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Sohail Kamran: Jyväskylä University School of Business and Economics, University of Jyväskylä

Journal of Financial Services Marketing, 2016, vol. 21, issue 2, 153-165

Abstract: Abstract This article investigates both the coping strategies employed by low-income unbanked consumers in Pakistan and the consequences of those strategies. Qualitative data were gathered from low-income unbanked consumers through in-depth interviews. The findings suggest that unbanked consumers utilize their respective social networks and various market and personal resources to cope with financial exclusion. The utilization of social network resources to cope with financial exclusion typically enabled participants to fulfill their obligations in a positive manner and enhanced solidarity and trust among group members, whereas the use of market and personal resources tended to produce more negative consequences in the form of different types of risk. The article provides managerial implications for developing services that enhance the well-being of unbanked consumers.

Keywords: consumer coping; financial exclusion; developing country; Pakistan; low-income; well-being (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1057/fsm.2016.6

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