EconPapers    
Economics at your fingertips  
 

Muslim religiosity and purchase intention of different categories of Islamic financial products

Farhana Tahmida Newaz, Kim-Shyan Fam () and Revti Raman Sharma
Additional contact information
Kim-Shyan Fam: School of Marketing and International Business, Victoria Business School, Victoria University of Wellington

Journal of Financial Services Marketing, 2016, vol. 21, issue 2, 141-152

Abstract: Abstract Considering the rapid growth of Islamic Financial Products (IFPs) worldwide and the limited research on Muslims’ buying behaviour of such products, this research examines the relationship between religiosity, consumer buying attitude and purchase intention towards different categories of IFPs. The findings suggest that buying attitude has full mediation for deposit, credit and capital market products and partial mediation for insurance products on the association between Muslim religiosity and their purchase intention. Interestingly, religiosity influenced positively even for insurance and capital market products. This is in contrast with our hypothesised relationships for capital and insurance products. The study contributes to the literature by enhancing our understanding of the complex mediating religiosity – buying attitude – purchase intention relationships for different categories of IFPs.

Keywords: religion; muslim religiosity; islamic finance; consumer behaviour (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link)
http://link.springer.com/10.1057/fsm.2016.7 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jofsma:v:21:y:2016:i:2:d:10.1057_fsm.2016.7

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41264

DOI: 10.1057/fsm.2016.7

Access Statistics for this article

Journal of Financial Services Marketing is currently edited by Tina Harrison

More articles in Journal of Financial Services Marketing from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla ().

 
Page updated 2020-03-07
Handle: RePEc:pal:jofsma:v:21:y:2016:i:2:d:10.1057_fsm.2016.7