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Muslim religiosity and purchase intention of different categories of Islamic financial products

Farhana Tahmida Newaz, Kim-Shyan Fam () and Revti Raman Sharma
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Kim-Shyan Fam: School of Marketing and International Business, Victoria Business School, Victoria University of Wellington

Journal of Financial Services Marketing, 2016, vol. 21, issue 2, 141-152

Abstract: Abstract Considering the rapid growth of Islamic Financial Products (IFPs) worldwide and the limited research on Muslims’ buying behaviour of such products, this research examines the relationship between religiosity, consumer buying attitude and purchase intention towards different categories of IFPs. The findings suggest that buying attitude has full mediation for deposit, credit and capital market products and partial mediation for insurance products on the association between Muslim religiosity and their purchase intention. Interestingly, religiosity influenced positively even for insurance and capital market products. This is in contrast with our hypothesised relationships for capital and insurance products. The study contributes to the literature by enhancing our understanding of the complex mediating religiosity – buying attitude – purchase intention relationships for different categories of IFPs.

Keywords: religion; muslim religiosity; islamic finance; consumer behaviour (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1057/fsm.2016.7

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