Testing the risk as feeling and risk as analysis perspective for insurance: the antecedents of purchasing unit-linked life insurance products
Carin Huber () and
Tobias Schlager ()
Additional contact information
Carin Huber: Zurich Insurance Company Ltd
Tobias Schlager: University of St. Gallen
Journal of Financial Services Marketing, 2018, vol. 23, issue 1, 25-37
Abstract Risk and uncertainty are critical to human decision-making. Yet our understanding of the underlying traits that present the foundation of decision-making remains limited. The work develops a causal model of the antecedents of consumers’ purchase behavior in the context of unit-linked life insurance products. Our experimental approach (n = 929) builds on the risk as analysis and risk as feeling perspective, which entails huge theoretical and practical contributions. Risk avoidance and uncertainty avoidance are identified to strongly influence the product perceptions. We complement our findings by investigating the conditions that favor the influence of both traits by investigating moderating effects.
Keywords: Unit-linked life insurance; Financial decision-making; Experimental study (search for similar items in EconPapers)
JEL-codes: C93 D12 D14 D81 G22 (search for similar items in EconPapers)
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
http://link.springer.com/10.1057/s41264-018-0040-2 Abstract (text/html)
Access to the full text of the articles in this series is restricted.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:pal:jofsma:v:23:y:2018:i:1:d:10.1057_s41264-018-0040-2
Ordering information: This journal article can be ordered from
Access Statistics for this article
Journal of Financial Services Marketing is currently edited by Tina Harrison
More articles in Journal of Financial Services Marketing from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla ().