Ethical dilemma at work: the viewpoint of bank marketers in Nigeria

Henry Egbezien Inegbedion (), Emmanuel Inegbedion (), Samuel Osifo () and Sarah Adeyemi ()
Additional contact information
Henry Egbezien Inegbedion: Landmark University
Emmanuel Inegbedion: Nigeria Broadcast Academy Registry
Samuel Osifo: University of Benin
Sarah Adeyemi: Landmark University

Journal of Financial Services Marketing, 2021, vol. 26, issue 1, No 3, 24-33

Abstract: Abstract The study sought to investigate the major factors that constitute ethical dilemmas for bank marketers in the workplace. The conclusive research design was adopted, and the population of the study consisted of part-time postgraduate students in the faculty of management sciences at the University of Benin who are bank marketers. Research data were analysed using structural equation modelling. Results indicate that sales target and deceptive marketing significantly influence the ethical dilemma faced by bank marketers in Nigeria. The results also showed that respondents’ perception is related to education but not related to sex, marital status and age.

Keywords: Ethical dilemma; Ethical dilemma of bank marketers; Employee loyalty; Unrealistic sales target; Deceptive marketing; Sales target (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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DOI: 10.1057/s41264-020-00080-y

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