A comparison of conventional versus Islamic banking customers attitudes and judgment

Laila Refiana Said (), Kanwal Bilal (), Shahab Aziz (), Ambreen Gul (), Malik Shahzad Shabbir (), Aysha Zamir () and Hummera Abro ()
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Laila Refiana Said: Universitas Lambung Mangkurat
Kanwal Bilal: Comsat University
Shahab Aziz: Baheria University, Islamabad Campus
Ambreen Gul: The University of Azad Jammu and Kashmir
Malik Shahzad Shabbir: University of Lahore
Aysha Zamir: University of Karachi
Hummera Abro: The International Islamic University

Journal of Financial Services Marketing, 2022, vol. 27, issue 3, No 4, 206-220

Abstract: Abstract This investigates the impact of customer attitude and judgment regarding conventional and Islamic banking system in Pakistan. This study attempts to find out, how the customers of Islamic banks perceive about Islamic banking practices in terms of Shariah compliance and conventional banking system regarding earning more profits. This study consists on primary data through a well design questionnaire. Four hundred and thirty (430) questionnaires were distributed among different customers of all three types of banking, such as Islamic, conventional and stand-alone branches in order to investigate customer’s attitude and judgment toward banking system. The findings indicate that overall 28% of Islamic banking customers don’t know the essential concept of Islamic financial institution’s in Pakistan. Furthermore, 54% customers of conventional banking show their interest to convert their accounts toward Islamic banks.

Keywords: Customers attitude; Judgment; Islamic banking system; Pakistan (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1057/s41264-021-00113-0

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