Do corporate social responsibility and corporate image influence performance of the financial sector?

Collins Kankam-Kwarteng (), George Nana Agyekum Donkor (), Francis Osei () and Ofosu Amofah ()
Additional contact information
Collins Kankam-Kwarteng: Kumasi Technical University
George Nana Agyekum Donkor: ECOWAS Bank for Investment and Development
Francis Osei: Kumasi Technical University
Ofosu Amofah: Ho Technical University

Journal of Financial Services Marketing, 2024, vol. 29, issue 2, No 8, 306-317

Abstract: Abstract The aim of this paper is to explore the mediating role of corporate image between corporate social responsibility and marketing performance in the financial sector. Data were collected from 220 Ghanaian financial houses. Questionnaire for the data collection was based on measurement scale. Statistical values were derived to test the relationship between the three variables understudy. The effect of corporate image on marketing performance was found to be positive. Corporate image was also found to positively mediate the relationship between corporate social responsibility and marketing performance. Fostering corporate social responsibility and maintaining high corporate image will have a direct positive effect on marketing performance of financial houses. The paper thus contributes to marketing performance studies by extending the predictors of firm performance to test the mediating role of corporate image.

Keywords: Corporate social responsibility; Corporate image; Performance; Financial sector (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1057/s41264-023-00208-w Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jofsma:v:29:y:2024:i:2:d:10.1057_s41264-023-00208-w

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41264

DOI: 10.1057/s41264-023-00208-w

Access Statistics for this article

Journal of Financial Services Marketing is currently edited by Tina Harrison

More articles in Journal of Financial Services Marketing from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().