Influence of fear on purchase of health insurance

Dipti Saraf () and Narayan Baser ()
Additional contact information
Dipti Saraf: Chimanbhai Patel Institute of Management and Research
Narayan Baser: Pandit Deendayal Energy University - (PDEU)

Journal of Financial Services Marketing, 2024, vol. 29, issue 2, No 11, 354-363

Abstract: Abstract At the start of the year 2020, World Health Organization declared a public health emergency of international concern about “The COVID-19 pandemic”. During this pandemic, when the entire world was facing lockdown, and all industries were getting a setback, there was a spurt observed in the insurance industry. With the rise in COVID-19 cases in India, it became a wake-up call for people towards health insurance. Health Insurance is one of the critical elements for sustainable and inclusive development. A paradigm shift has been noticed among individuals towards health insurance during this pandemic time, especially to protect their families from unforeseen medical expenses. This paper identifies the impact of COVID-19 as a fear that leads to a change in behaviour towards health insurance products. This study is based on the primary data collected from Ahmedabad city showing behaviour towards purchasing an insurance product during the pandemic situation. A sample of 200 individuals from Ahmedabad city of Gujarat State in India has been surveyed. The Binary logistic model is used to analyse the significant factors for the purchase of health insurance and also to check whether fear has a significant impact on a purchase decision.

Keywords: COVID-19; Health insurance; Purchase behaviour; Pandemic; Fear; Sustainable development (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://link.springer.com/10.1057/s41264-023-00209-9 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jofsma:v:29:y:2024:i:2:d:10.1057_s41264-023-00209-9

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41264

DOI: 10.1057/s41264-023-00209-9

Access Statistics for this article

Journal of Financial Services Marketing is currently edited by Tina Harrison

More articles in Journal of Financial Services Marketing from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().