A marketing-oriented inventory model with three-component demand rate dependent on displayed stock level (DSL)

A K Pal, A K Bhunia () and R N Mukherjee
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A K Pal: The University of Burdwan
A K Bhunia: The University of Burdwan
R N Mukherjee: The University of Burdwan

Journal of the Operational Research Society, 2005, vol. 56, issue 1, 113-118

Abstract: Abstract This paper investigates a deterministic inventory system for single item with three-component demand rate. This rate is dependent on selling price, frequency of advertisement and displayed stock level (DSL) in a showroom/shop. Shortages, if any, are allowed and backlogged partially. The storage capacity of the showroom/shop is assumed to be limited (finite). Different scenarios and subscenarios of the system have been mentioned and developed. Some numerical examples are given to illustrate the model. A sensitivity analysis is performed graphically to investigate the effect of changes of the system parameters on the optimal average profit.

Keywords: inventory; DSL-dependent demand; shortage; limited storage; marketing decision (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (6)

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DOI: 10.1057/palgrave.jors.2601833

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