The optimum prepaid monetary incentives for mail surveys

J Saunders (), D Jobber and V Mitchell
Additional contact information
J Saunders: Aston University
D Jobber: Bradford University
V Mitchell: City University

Journal of the Operational Research Society, 2006, vol. 57, issue 10, 1224-1230

Abstract: Abstract Increasing mail-survey response using monetary incentives is a proven, but not always cost-effective method in every population. This paper tackles the questions of whether it is worth using monetary incentives and the size of the inducement by testing a logit model of the impact of prepaid monetary incentives on response rates in consumer and organizational mail surveys. The results support their use and show that the inducement value makes a significant impact on the effect size. Importantly, no significant differences were found between consumer and organizational populations. A cost–benefit model is developed to estimate the optimum incentive when attempting to minimize overall survey costs for a given sample size.

Keywords: behaviour; marketing; methodology; optimization (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (3)

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DOI: 10.1057/palgrave.jors.2602053

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