Media selection in the presence of flexible factors and imprecise data

R Farzipoor Saen ()
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R Farzipoor Saen: Islamic Azad University-Karaj Branch

Journal of the Operational Research Society, 2011, vol. 62, issue 9, 1695-1703

Abstract: Abstract This paper depicts the media selection problem through a Data envelopment analysis (DEA) model, while allowing for the incorporation of both flexible factors and imprecise data. A numerical example demonstrates the application of the proposed method.

Keywords: imprecise data envelopment analysis; media selection; flexible factors (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (10)

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DOI: 10.1057/jors.2010.115

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