The dynamics of brand equity: a hedonic regression approach to the laser printer market

L von Auer and Mark Trede ()
Additional contact information
L von Auer: Universit&aauml;t Trier, Germany

Journal of the Operational Research Society, 2012, vol. 63, issue 10, 1351-1362

Abstract: The authors develop a dynamic hedonic regression approach to measuring the evolution of a comparative brand premium (pairwise price difference between two products that are identical in all respects apart from the brand). In contrast to existing approaches, the proposed Bayesian estimation method exploits the premia's intertemporal dependence structure, resulting in a higher level of accuracy of the estimated time paths of the brand premia. In addition, the authors present a novel, but straightforward way to construct confidence bands that cover the entire time series of brand premia with high probability. The authors apply their approach to a large, detailed data set on laser printers, which was gathered on a monthly basis over a 4-year period.

Date: 2012
References: Add references at CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://www.palgrave-journals.com/jors/journal/v63/n10/pdf/jors201145a.pdf Link to full text PDF (application/pdf)
http://www.palgrave-journals.com/jors/journal/v63/n10/full/jors201145a.html Link to full text HTML (text/html)
Access to full text is restricted to subscribers.

Related works:
Working Paper: The Dynamics of Brand Equity: A Hedonic Regression Approach to the Laser Printer Market (2010)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:jorsoc:v:63:y:2012:i:10:p:1351-1362

Ordering information: This journal article can be ordered from
http://www.springer. ... search/journal/41274

Access Statistics for this article

Journal of the Operational Research Society is currently edited by Tom Archibald and Jonathan Crook

More articles in Journal of the Operational Research Society from Palgrave Macmillan, The OR Society
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().