The co-production approach to service: a theoretical background
Truong Trinh,
V Kachitvichyanukul and
D B Khang
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V Kachitvichyanukul: School of Engineering and Technology, Asian Institute of Technology, Pathumthani, Thailand
D B Khang: School of Management, Asian Institute of Technology, Pathumthani, Thailand
Journal of the Operational Research Society, 2014, vol. 65, issue 2, 161-168
Abstract:
The paper develops a theoretical background on the co-production approach as an extension of operations management principles, in which co-production function assumes well-defined functional form with the input presence of both firm and customers. The co-production approach not only views a customer as a co-producer, but also conducts strategic trade-offs between a firm and customers in service systems. Moreover, the value and the process of value co-creation are also explored under the co-production approach. The experimental study with a hypothetical service system indicates that the co-production function is feasible under economic and institutional considerations, and the co-production approach generalizes both the firm approach and the customer approach. Furthermore, the co-production approach creates many rich opportunities for future research on service operations management.
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:jorsoc:v:65:y:2014:i:2:p:161-168
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