A hybrid multiple-criteria decision analysis framework for corporate social responsibility implementation applied to an extractive industry case study

Jolanta Poplawska, Ashraf Labib and Deborah M Reed
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Jolanta Poplawska: University of Portsmouth, Portsmouth, United Kingdom
Ashraf Labib: University of Portsmouth, Portsmouth, United Kingdom
Deborah M Reed: University of Portsmouth, Portsmouth, United Kingdom

Journal of the Operational Research Society, 2015, vol. 66, issue 9, 1491-1505

Abstract: Integration of corporate social responsibility (CSR) into a company’s mainstream strategy is a complex task. Practical implementation of CSR requires analysis of both the external and internal environments to determine the prospects and challenges significantly influencing integration of sustainability into business strategy. In order to overcome limitations of single multiple-criteria decision analysis models, this paper proposes a hybrid integrated framework combining cognitive mapping and analytic networks process (ANP) to determine, prioritise and select CSR programmes for implementation. The strategic cognitive map serves as a foundation to build the ANP network and identify the importance of CSR programmes. A knapsack optimisation method is then used to optimally assign resources to CSR alternatives. We demonstrate the usefulness of the framework through a case study in the extractive sector. The framework was empirically tested with 61 respondents using postal and online surveys, MBA workshops, and conference networking.

Date: 2015
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