Operationalisation of a Positioning Model in Ferry Services: an Eastern Mediterranean Case

Funda Yercan and Michael Roe

Maritime Economics & Logistics, 1999, vol. 1, issue 2, 73-86

Abstract: A model is developed to identify the comparative positioning of Turkish ferry operators vis-a-vis their European Union competitors in the Eastern Mediterranean market. Given the nature of the ferry business, the model is based on principles of service marketing. The paper concentrates on the operationalisation of the positioning model by using multidimensional scaling (MDS): a multivariate analysis technique. Data include various characteristics of the ferry operators representing the supply side of the market, grouped under different marketing mix elements of service marketing. Results are further analysed in order to identify the relative positioning of ferry operators in the Italy-Greece-Turkey corridor, for the year 1994. The paper concludes that Turkish operators are clearly identifiable in most instances, positioned separately from their Greek counterparts.International Journal of Maritime Economics (1999) 1, 73–86; doi:10.1057/ijme.1999.13

Date: 1999
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.palgrave-journals.com/mel/journal/v1/n2/pdf/ijme199913a.pdf Link to full text PDF (application/pdf)
http://www.palgrave-journals.com/mel/journal/v1/n2/full/ijme199913a.html Link to full text HTML (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:marecl:v:1:y:1999:i:2:p:73-86

Ordering information: This journal article can be ordered from
http://www.springer. ... nt/journal/41278/PS2

Access Statistics for this article

Maritime Economics & Logistics is currently edited by Hercules E. Haralambides

More articles in Maritime Economics & Logistics from Palgrave Macmillan, International Association of Maritime Economists (IAME) Contact information at EDIRC.
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().