A perspective from Turkey on construction of the new digital world: analysis of emotions and future expectations regarding Metaverse on Twitter

Ergün Hasgül, Mustafa Karataş (), Merve Deniz Pak Güre and Veli Duyan
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Ergün Hasgül: University of Health Sciences
Mustafa Karataş: Kütahya Health Sciences University
Merve Deniz Pak Güre: Başkent University
Veli Duyan: Ankara University

Palgrave Communications, 2023, vol. 10, issue 1, 1-8

Abstract: Abstract Metaverse is a new digital world where the real and virtual worlds merge on a technological ground. After Mark Zuckerberg, CEO of Facebook hyped the metaverse, attention was drawn to it all over the world. In Turkey, the Metaverse was hyped in the “Teke Tek Bilim” program and Twitter users shared their views for days afterwards. This study aims to analyse Twitter users’ feelings about the Metaverse and their expectations for the future. The 10,437 tweets shared in Turkey between 10 January 2022 and 17 January 2022 with the hashtag Metaverse were analyzed using sentiment analysis techniques. The findings of the study indicate the metaverse will increase technological investments, new services, products, and markets will emerge, it may lead to irregularities in ethical codes and rules, society may be unready for technological developments, and media addiction may occur.

Date: 2023
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DOI: 10.1057/s41599-023-01958-7

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