Framing Covid-19 reporting in the Macau Daily News using metaphors and gain/loss prospects: a war for collective gains

Vincent X. Wang (), Xi Chen, Lily Lim and Chu-Ren Huang
Additional contact information
Vincent X. Wang: University of Macau
Xi Chen: University of Macau
Lily Lim: Macao Polytechnic University
Chu-Ren Huang: Hong Kong Polytechnic University

Palgrave Communications, 2023, vol. 10, issue 1, 1-10

Abstract: Abstract This study investigates the use of metaphors and the prospect of gain/loss conveyed in the coverage of the pandemic in a leading conventional news outlet in Macau. We discovered that war metaphors have predominantly been used in reports in the Macau Daily News, and have identified three sets of lexical expressions used in these metaphors. The main themes conveyed by the war metaphors include describing the gravity of the situation, communicating anti-pandemic measures, and urging the public to participate in anti-pandemic efforts. In addition, the persuasive messages contained in the appeals for joint action are examined in terms of gain/loss frames and collectivistic versus individualistic appeals. We argue for an analytical framework that encompasses both conceptual metaphors and gain/loss framing in subsequent studies on persuasive messaging.

Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1057/s41599-023-01994-3 Abstract (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-01994-3

Ordering information: This journal article can be ordered from
https://www.nature.com/palcomms/about

DOI: 10.1057/s41599-023-01994-3

Access Statistics for this article

More articles in Palgrave Communications from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().