Family tourism development in the new era of tourism: Korean tourists’ domestic trip preferences for accommodation, travel duration, destination, and natural environment

Soyeun (Olivia) Lee, JooHyang Kim and Heesup Han ()
Additional contact information
Soyeun (Olivia) Lee: Macau University of Science and Technology
JooHyang Kim: Hannam University
Heesup Han: Sejong University

Palgrave Communications, 2023, vol. 10, issue 1, 1-10

Abstract: Abstract This study identifies the main selection attributes of potential Korean domestic family tourists using a choice experiment (CE) and then figures out how much money they are willing to pay for each attribute. This paper uncovered that there are differences in preference patterns across income level and the presence of children. The family travelers preferred shorter travel times, two nights and 3 days for travel duration, resort/condominium, low media/SNS exposure places, and natural scenery or relaxing. In addition, a strong preference for natural scenery or relaxing induces the highest marginal-willingness-to-pay (MWTP) regardless of the income level and the presence of children. This study has academic significance as it presents the appropriate value estimation for each attribute through MWTP assessment, offering essential foundational data for establishing reasonable pricing for tourism products.

Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://link.springer.com/10.1057/s41599-023-02148-1 Abstract (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02148-1

Ordering information: This journal article can be ordered from
https://www.nature.com/palcomms/about

DOI: 10.1057/s41599-023-02148-1

Access Statistics for this article

More articles in Palgrave Communications from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().