EconPapers    
Economics at your fingertips  
 

Examining factors influencing the user’s loyalty on algorithmic news recommendation service

Chulmin Lim and Seongcheol Kim ()
Additional contact information
Chulmin Lim: Korea University
Seongcheol Kim: Korea University

Palgrave Communications, 2024, vol. 11, issue 1, 1-15

Abstract: Abstract Based on user-related data, an algorithmic news recommendation service (ANRS) predicts users’ reading preferences and selectively recommends news. Given the double-edged opinions on ANRS, identifying and managing crucial factors influencing users’ satisfaction and trust in this service will be essential for service providers and developers. However, few studies have tried to find these factors or develop a more precise understanding of users’ perceptions of this service. Therefore, this study aims to examine factors affecting users’ loyalty to ANRS with partial least squares structural equation modelling (PLS-SEM). This study conducted an online survey for users of “My News”, the free mobile ANRS of NAVER, Korea’s dominant online portal site, and analyzed the data from 483 responses. This analysis verified that both satisfaction and trust positively affect loyalty to ANRS, and trust positively affects satisfaction. Moreover, it was found that perceived accuracy positively affects satisfaction. The result also showed that perceived news value and perceived transparency positively affect trust, and privacy concerns negatively affect it. Lastly, it was found that perceived usability and pre-existing attitude toward the service provider positively affect satisfaction and trust. The results and discussions will be helpful for service providers and developers to manage ANRS effectively based on users’ responses and perceptions of this service.

Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1057/s41599-023-02516-x Abstract (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-023-02516-x

Ordering information: This journal article can be ordered from
https://www.nature.com/palcomms/about

DOI: 10.1057/s41599-023-02516-x

Access Statistics for this article

More articles in Palgrave Communications from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

 
Page updated 2025-03-19
Handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-023-02516-x