Business management of sustainable destinations and its effect on ecotourism entrepreneurship to mitigate overtourism

Arnaldo Vergara Romero, José Luis Durán-Román, Juan Antonio Jimber-Del Rio () and José Carlos Collado-González
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Arnaldo Vergara Romero: University of Córdoba
José Luis Durán-Román: University of Jaén
Juan Antonio Jimber-Del Rio: University of Córdoba
José Carlos Collado-González: University of Jaén

Palgrave Communications, 2025, vol. 12, issue 1, 1-8

Abstract: Abstract This analysis delves deeper into the interplay between sustainable destination management and its role in driving ecotourism entrepreneurship as a strategic response to overtourism. The study examines the three pillars of sustainability (economic, social and environmental) and their impact on entrepreneurial efforts within the tourism sector. By focusing on the interconnections between local tourism, rural tourism and ecotourism, the research underscores how these modalities address the challenges of overtourism while fostering economic resilience, environmental stewardship and community development. Moreover, this approach enriches the visitor experience and ensures an equitable distribution of tourism benefits, strengthening social cohesion and enhancing local stakeholder engagement. Environmental sustainability within the ecotourism paradigm is positioned as a driver of responsible tourism. The study was carried out in Ecuador, and to achieve its objectives, a survey was conducted of 325 entrepreneurs. Different statistical techniques were also applied, among which Structural Equation Models stand out. The results highlight that sustainable destination management is a critical enabler of business success in tourism, addressing overtourism through collaborative innovation and adaptive strategies. By incorporating sustainability as a strategic principle, entrepreneurs can harmonise economic, social and environmental goals, producing lasting positive impacts for destinations and communities.

Date: 2025
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DOI: 10.1057/s41599-025-05149-4

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