Evaluating state-driven e-commerce strategies for empowering disadvantaged rural entrepreneurs in China

Ying Song, Junzhi Fu, Bowen Zhang () and Liangliang Gao
Additional contact information
Ying Song: Chongqing Technology and Business University
Junzhi Fu: Chongqing Technology and Business University
Bowen Zhang: Shenzhen Technology University
Liangliang Gao: Chinese Academy of Social Sciences

Palgrave Communications, 2025, vol. 12, issue 1, 1-14

Abstract: Abstract This study investigates the influence of E-commerce development on entrepreneurship among disadvantaged groups in rural areas. Recognizing the gap in literature regarding the empowerment of underrepresented demographics through digital platforms, this research utilizes econometric models and authoritative data to explore the entrepreneurial potential in marginalized rural populations. Key findings reveal that E-commerce significantly promotes entrepreneurship among various underdog groups, including women, ethnic minorities, the elderly, and individuals with low education or chronic health conditions. Notably, the impact is most pronounced among those facing multiple disadvantages. The study’s unique contribution lies in its focus on these underdog groups within the E-commerce entrepreneurial landscape, highlighting the potential of digital platforms to facilitate inclusive economic growth and social upliftment in rural contexts.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1057/s41599-025-05698-8 Abstract (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-05698-8

Ordering information: This journal article can be ordered from
https://www.nature.com/palcomms/about

DOI: 10.1057/s41599-025-05698-8

Access Statistics for this article

More articles in Palgrave Communications from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().