Nudge the rich! The case for targeting the top 10% in behavioural climate policy

Polaris Koi (), Jukka Sivonen, Vuokko Härmä, Sakari Karvonen and Helena Siipi
Additional contact information
Polaris Koi: University of Turku
Jukka Sivonen: Finnish Institute for Health and Welfare
Vuokko Härmä: Finnish Institute for Health and Welfare
Sakari Karvonen: Finnish Institute for Health and Welfare
Helena Siipi: University of Turku

Humanities and Social Sciences Communications, 2025, vol. 12, issue 1, 1-11

Abstract: Abstract In interventions for the common good, such as in the climate context, the choice of a target group does not directly determine the beneficiaries of the intervention. Instead, efficacy, acceptability, and fairness emerge as core considerations in targeting interventions. This paper examines targeting the top 10% by income and assets in climate interventions in light of the above considerations. Addressing the climate crisis requires significant changes in the consumption patterns of those who consume most. We argue that the behavioural public policy community should do more to specifically address the consumption patterns of the rich.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1057/s41599-025-05886-6 Abstract (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-05886-6

Ordering information: This journal article can be ordered from
https://www.nature.com/palcomms/about

DOI: 10.1057/s41599-025-05886-6

Access Statistics for this article

More articles in Humanities and Social Sciences Communications from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().