Does rural cluster residence increase gift-giving expenditure of rural households?—evidence from Sichuan province in China

Menghan Wang, Zhong Liu () and Chunlan Ji
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Menghan Wang: Guizhou University
Zhong Liu: Southwestern University of Finance and Economics
Chunlan Ji: Auditing Bureau of Ziyang City

Humanities and Social Sciences Communications, 2025, vol. 12, issue 1, 1-10

Abstract: Abstract As a strategy for rural revitalization and poverty alleviation, the rural cluster residence policy has been implemented in 24 provinces across China. This study estimates the impact of rural cluster residence on gift-giving expenditure of rural households based on a dataset from Sichuan province. The results indicate that the rural cluster residence has increased the gift-giving expenditure of rural households. The mechanism analysis has proved that the rural cluster residence has improved the motivation of rural households to seek social status and increase social network bonds, thereby increasing rural households’ gift-giving expenditure. The results of this study have important implications for further reducing the gift-giving expenditure burden on rural households and realizing rural revitalization.

Date: 2025
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DOI: 10.1057/s41599-025-05908-3

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