Economics at your fingertips  

Cultural additivity: behavioural insights from the interaction of Confucianism, Buddhism and Taoism in folktales

Quan-Hoang Vuong, Quang-Khiem Bui, La Phuong (), Thu-Trang Vuong, Viet-Ha T. Nguyen, Ho Toan, Hong-Kong T. Nguyen and Tung Ho
Additional contact information
Quan-Hoang Vuong: Thanh Tay University, Centre for Interdisciplinary Social Research
Quang-Khiem Bui: Hanoi College of Arts
Viet-Ha T. Nguyen: Thanh Tay University, Centre for Interdisciplinary Social Research
Hong-Kong T. Nguyen: Vuong & Associates Co.

Authors registered in the RePEc Author Service: Quan-Hoang Vuong

Palgrave Communications, 2018, vol. 4, issue 1, 1-15

Abstract: Abstract Computational folkloristics, which is rooted in the movement to make folklore studies more scientific, has transformed the way researchers in humanities detect patterns of cultural transmission in large folklore collections. This interdisciplinary study contributes to the literature through its application of Bayesian statistics in analyzing Vietnamese folklore. By breaking down 307 stories in popular Vietnamese folktales and major story collections and categorizing their core messages under the values or anti-values of Confucianism, Buddhism, and Taoism, the study shows how the Bayesian method helps discover an underlying behavioural phenomenon called “cultural additivity.” The term, which is inspired by the principle of additivity in probability, adds to the voluminous works on syncretism, creolization and hybridity in its technical dimension. Here, to evaluate how the values and norms of the aforementioned three religions (“tam giáo” 三教) co-exist, interact, and influence Vietnamese society, the study proposes three models of additivity for religious faiths: (a) no additivity, (b) simple additivity, and (c) complex additivity. The empirical results confirm the existence of “cultural additivity” : not only is there an isolation of Buddhism in the folktales, there is also a higher possibility of interaction or addition of Confucian and Taoist values even when these two religions hold different value systems (β{VT.VC} = 0.86). The arbitrary blend of the three religions is an example of the observed phenomenon of Vietnamese people selecting and adding ideas, beliefs, or artefacts—which may sometimes appear contradictory to principles of their existing beliefs—to their culture. The behavioural pattern is omnipresent in the sense that it can also be seen in Vietnamese arts, architecture, or adoption of new ideas and religions, among others. The “cultural additivity” concept, backed by robust statistical analysis, is an attempt to fill in the cultural core pointed out by syncretism and account for the rising complexity of modern societies.

Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (41) Track citations by RSS feed

Downloads: (external link) Abstract (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Ordering information: This journal article can be ordered from

DOI: 10.1057/s41599-018-0189-2

Access Statistics for this article

More articles in Palgrave Communications from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla ().

Page updated 2020-08-06
Handle: RePEc:pal:palcom:v:4:y:2018:i:1:d:10.1057_s41599-018-0189-2