Sequential dependency for affective appraisal of food images

Erik Van der Burg (), Alexander Toet, Zahra Abbasi, Anne-Marie Brouwer, Jan B. F. Van Erp, Victor L. Kallen, Daisuke Kaneko, Youjin (Eugene) Kim, Marise Kinnear, Henriëtte L. de Kock, Dyah Kusbiantari, Tzong-Ru Lee, Yingxuan Liu, Bohdan L. Luhovyy, Emily MacEachern, Abadi Gebre Mezgebe, Rouja Nikolova, Ganiyat Olatunde, Wilis Srisayekti, Muhammad Rizwan Tahir, Shota Ushiama and Merve Aslıhan Yürek
Additional contact information
Erik Van der Burg: TNO, Human Factors
Alexander Toet: TNO, Human Factors
Zahra Abbasi: University of Isfahan
Anne-Marie Brouwer: TNO, Human Factors
Jan B. F. Van Erp: TNO, Human Factors
Victor L. Kallen: TNO, Human Factors
Daisuke Kaneko: Kikkoman Europe R&D Laboratory B.V
Youjin (Eugene) Kim: Ewha Womans University
Marise Kinnear: University of Pretoria
Henriëtte L. de Kock: University of Pretoria
Dyah Kusbiantari: Ivet University
Tzong-Ru Lee: National Chung Hsing University
Yingxuan Liu: TNO, Human Factors
Bohdan L. Luhovyy: Mount Saint Vincent University
Emily MacEachern: Dalhousie University
Abadi Gebre Mezgebe: Hawassa University
Rouja Nikolova: Medical University
Ganiyat Olatunde: University of Agriculture
Wilis Srisayekti: Padjadjaran University
Muhammad Rizwan Tahir: TNO, Microbiology and Systems Biology
Shota Ushiama: Kikkoman Europe R&D Laboratory B.V
Merve Aslıhan Yürek: Marmara University

Palgrave Communications, 2021, vol. 8, issue 1, 1-11

Abstract: Abstract How we perceive the world is not solely determined by our experiences at a given moment in time, but also by what we have experienced in our immediate past. Here, we investigated whether such sequential effects influence the affective appraisal of food images. Participants from 16 different countries (N = 1278) watched a randomly presented sequence of 60 different food images and reported their affective appraisal of each image in terms of valence and arousal. For both measures, we conducted an inter-trial analysis, based on whether the rating on the preceding trial(s) was low or high. The analyses showed that valence and arousal ratings for a given food image are both assimilated towards the ratings on the previous trial (i.e., a positive serial dependence). For a given trial, the arousal rating depends on the arousal ratings up to three trials back. For valence, we observed a positive dependence for the immediately preceding trial only, while a negative (repulsive) dependence was present up to four trials back. These inter-trial effects were larger for males than for females, but independent of the participants’ BMI, age, and cultural background. The results of this exploratory study may be relevant for the design of websites of food delivery services and restaurant menus.

Date: 2021
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DOI: 10.1057/s41599-021-00909-4

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