Perceptions of behaviour efficacy, not perceptions of threat, are drivers of COVID-19 protective behaviour in Germany

Lilian Kojan (), Laura Burbach, Martina Ziefle and André Calero Valdez
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Lilian Kojan: RWTH Aachen University
Laura Burbach: RWTH Aachen University
Martina Ziefle: RWTH Aachen University
André Calero Valdez: RWTH Aachen University

Palgrave Communications, 2022, vol. 9, issue 1, 1-15

Abstract: Abstract In the ongoing COVID-19 pandemic, non-pharmaceutical protective measures taken by individuals remain pivotal. This study aims to explore what motivates individuals to engage in such measures. Based on existing empirical findings as well as prominent behavioural theories, a partial least squares structural equation model (PLS-SEM) of predictors for pandemic protective behaviour was estimated using a representative German sample (n = 437). The study was preregistered at OSF. The model explains 69% of the variance for behavioural intention, which is strongly correlated with behaviour (ρ = 0.84). The most influential predictor for protective behaviour is its perceived efficacy, followed by normative beliefs and perceptions about costs for protective behaviour. Distrusting beliefs in science and scientists negatively predicted response perceptions and were also strongly and negatively correlated with behaviour. Knowledge about COVID-19 was weakly linked with perceived response efficacy, as well as with behaviour. These findings suggest that communication strategies surrounding COVID-19 should emphasise the efficacy of responses and foster a sense of responsibility.

Date: 2022
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DOI: 10.1057/s41599-022-01098-4

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