In praise of the persona economica: listening to plants for a new economic paradigm

Valentina Rotondi, Luigino Bruni (), Luca Crivelli, Stefano Mancuso and Paolo Santori
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Luca Crivelli: University of Applied Sciences and Arts of Southern Switzerland
Stefano Mancuso: University of Florence & Fondazione per il Futuro delle Città
Paolo Santori: Tilburg University

Humanities and Social Sciences Communications, 2022, vol. 9, issue 1, 1-6

Abstract: Imagining, first, and then implementing an effective shift toward a new, green, and sustainable economic paradigm that safeguards the commons is required if humanity wants to survive and prosper. This commentary proposes a mission statement for a new transdisciplinary and long-run research endeavor to redefine homo economicus by letting him wear a new mask (the Latin meaning of persona). It also introduces a provocative definition of “Vegetable Economics,” a new economic paradigm that takes inspiration from plants to design economic institutions.

Date: 2022
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DOI: 10.1057/s41599-022-01307-0

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