Levels of trust in risk-only negative health messages issued by public agencies: a quantitative research-based mindsponge framework

Nanae Tanemura (), Masako Kakizaki, Takashi Kusumi, Rie Onodera and Tsuyoshi Chiba
Additional contact information
Nanae Tanemura: National Institutes of Biomedical Innovation, Health and Nutrition
Masako Kakizaki: Nagoya City University
Takashi Kusumi: Kyoto University
Rie Onodera: Osaka Metropolitan University
Tsuyoshi Chiba: National Institutes of Biomedical Innovation, Health and Nutrition

Palgrave Communications, 2022, vol. 9, issue 1, 1-7

Abstract: Abstract Trust in messengers is essential for a public agency to ensure effective benefit-risk communication. However, there is insufficient research on the difference in trust between risk-only or benefit-and-risk messages that deal with negative topics. To clarify these differences, this study used three radiation topics to determine the best benefit-risk communication design. We conducted a randomized comparative study in November 2020 on 1100 Japanese individuals (550 men and 550 women), who were allocated either to the risk message group (risk-only) or the benefit-and-risk message group (benefit-and-risk). The questionnaire focused on the trust level in a public agency for each message. We conducted an independent sample t-test using the trust mean at the time of registration. There were significant differences in the trust level in the public agency for all three topics (p

Date: 2022
References: View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://link.springer.com/10.1057/s41599-022-01415-x Abstract (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palcom:v:9:y:2022:i:1:d:10.1057_s41599-022-01415-x

Ordering information: This journal article can be ordered from
https://www.nature.com/palcomms/about

DOI: 10.1057/s41599-022-01415-x

Access Statistics for this article

More articles in Palgrave Communications from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().