Smart power and public diplomacy: A Costa Rican approach

Marco Vinicio Méndez-Coto ()
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Marco Vinicio Méndez-Coto: Universidad Nacional de Costa Rica

Place Branding and Public Diplomacy, 2017, vol. 13, issue 3, No 3, 194-204

Abstract: Abstract This article questions the universality of smart power and substantiates the pertinence of a Costa Rican approach when facing the challenge to generate a Public Diplomacy strategy. The theoretical and empirical analysis of the investigation allows determining the suitability of soft power to provide Public Diplomacy with epistemic consistency in a Small State lacking armed forces such as Costa Rica, which currently is considering to create a Public Diplomacy strategy. To test Nye’s hypothesis, a non-probabilistic exploratory approach was conducted between 2013 and 2014 with 40 career diplomatic officials (representing 20 per cent of the total amount of career officials), as an innovative exercise, considering the extensive academic literature review carried out for this study.

Keywords: Public Diplomacy; Costa Rica; smart power; soft power; hard power; Small States (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1057/s41254-016-0033-7

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