The application of tourist gaze theory to support city branding in the planning of the historic city Surakarta, Indonesia

Eko Nursanty (), Atik Suprapti and Joesron Alie Syahbana
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Eko Nursanty: Diponegoro University
Atik Suprapti: Diponegoro University
Joesron Alie Syahbana: Diponegoro University

Place Branding and Public Diplomacy, 2017, vol. 13, issue 3, No 5, 223-241

Abstract: Abstract Globalization has led to increasingly fierce intercity competition. At the same time, it has motivated these cities to grow and develop by building their own local uniqueness spatially displayed in urban spaces. However, poor understanding of the utilization of local values makes cities in Indonesia compete using identical methods without bringing out their respective uniqueness. As a result, their ongoing city branding efforts often become futile, short lived, and even, sometimes, confusing for the society. This paper attempts to examine the city branding processes of a historic city in which the tourist gaze can be involved directly in the development of such processes by considering all the elements of society actively. This is a case study of Surakarta City, Central Java Province, which is better known as Solo City. The research was undertaken in a historic area in Jalan Rajiman and Jalan Slamet Riyadi. What makes these findings unique is the identification of the three stages of the tourist gaze occurring consecutively in each spatial zone. In terms of the architecture, the sequence of those three gaze stages can be connected directly to the current urban space and architectural establishment.

Keywords: tourist gaze; city branding; competitive advantages; city heritage (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1057/s41254-016-0037-3

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