Place branding strategies in the context of new smart cities: Songdo IBD, Masdar and Skolkovo
Olga Kolotouchkina () and
Gildo Seisdedos ()
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Olga Kolotouchkina: Universidad San Pablo-CEU, CEU Universities
Gildo Seisdedos: IE Business School
Place Branding and Public Diplomacy, 2018, vol. 14, issue 2, 115-124
Abstract The expanding networks of information and communication technology (ICT) enabling the connection of places, people and objects shape the reality of urban development nowadays. Although the spread of digitally led urban innovations remains uneven around the world, some places have started a progressive transition towards smart city format. Two dimensions are usually highlighted among the main features of smart urban development. The reliance on the intensive use of ICT to address the most challenging issues of urban planning is emphasised from a technological perspective. On the other hand, a more holistic scenario enhances citizens’ inventiveness, collective intelligence and knowledge-based urban development. The impact of ICT on urban development and representation is particularly remarkable when an entire new city is built following a smart city approach. Three relevant examples would be Songdo International Business District (Songdo IBD) City in South Korea, Masdar City in Abu Dhabi and Skolkovo City in Russian Federation, built to challenge the status quo of urban dynamics. Through a case study approach, this paper explores the most salient features of the place branding strategy of these new smart cities, focussed on creating an exclusive and technology-led business innovation ecosystem for highly skilled residents.
Keywords: Place branding; Smart city; Songdo IBD; Masdar; Skolkovo (search for similar items in EconPapers)
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