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Managing the image of the place and the past: contemporary views on place branding and heritage management

Susanne Fredholm () and Krister Olsson ()
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Susanne Fredholm: University of Gothenburg
Krister Olsson: University of Gothenburg

Place Branding and Public Diplomacy, 2018, vol. 14, issue 3, 141-151

Abstract: Abstract This article is concerned with the practice of local and regional development and planning from a place branding and heritage management perspective. The aim is to highlight similar theoretical underpinnings in place branding and heritage management literature, and through a case study of a historical site—Fröå Mine in Åre, Sweden—to shed light on how these theoretical perspectives are balanced in practice. In theory, image-making and the inclusion of the public are core foundations for both place branding and heritage management, whereas various factors identified through the case study indicate that practice does not recognize these core values. In conclusion, we argue that the two fields of study have quite a lot to learn from each other, particularly perceiving heritage as a sociocultural construct as well as recognizing a particular site from internal market demand and layman perspectives.

Keywords: Place branding; Heritage management; Image-making; Inclusive processes; Sweden (search for similar items in EconPapers)
Date: 2018
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