Digital diplomacy: success at your fingertips
Neil Collins () and
Kristina Bekenova ()
Additional contact information
Neil Collins: Nazarbayev University
Kristina Bekenova: Nazarbayev University
Place Branding and Public Diplomacy, 2019, vol. 15, issue 1, 1-11
Abstract It is claimed that digital diplomacy will radically change how diplomats engage with the populace in the countries to which they are stationed. Facebook in particular is seen as a means by which embassies can speak to sections of the local population that have previously been difficult to engage. The European Union has signalled its intent to embrace social media more purposefully and meaningfully as part of its diplomatic effort. This article examines those claims made for digital diplomacy relying on data that show the patterns of use of Facebook by European embassies in Kazakhstan. The results show that, primarily, Facebook’s features are used for one-way communication of banal and routine information. However, little policy dialogue is evident.
Keywords: Digital diplomacy; European embassies; Kazakhstan; Facebook; Social media; Political conversation (search for similar items in EconPapers)
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
http://link.springer.com/10.1057/s41254-017-0087-1 Abstract (text/html)
Access to the full text of the articles in this series is restricted.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:pal:pbapdi:v:15:y:2019:i:1:d:10.1057_s41254-017-0087-1
Ordering information: This journal article can be ordered from
Access Statistics for this article
Place Branding and Public Diplomacy is currently edited by Robert Govers and James Pamment
More articles in Place Branding and Public Diplomacy from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla ().