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Digital diplomacy: success at your fingertips

Neil Collins () and Kristina Bekenova ()
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Neil Collins: Nazarbayev University
Kristina Bekenova: Nazarbayev University

Place Branding and Public Diplomacy, 2019, vol. 15, issue 1, 1-11

Abstract: Abstract It is claimed that digital diplomacy will radically change how diplomats engage with the populace in the countries to which they are stationed. Facebook in particular is seen as a means by which embassies can speak to sections of the local population that have previously been difficult to engage. The European Union has signalled its intent to embrace social media more purposefully and meaningfully as part of its diplomatic effort. This article examines those claims made for digital diplomacy relying on data that show the patterns of use of Facebook by European embassies in Kazakhstan. The results show that, primarily, Facebook’s features are used for one-way communication of banal and routine information. However, little policy dialogue is evident.

Keywords: Digital diplomacy; European embassies; Kazakhstan; Facebook; Social media; Political conversation (search for similar items in EconPapers)
Date: 2019
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