EconPapers    
Economics at your fingertips  
 

Interpersonal approaches to relationship building: diplomat as a human agent of public diplomacy

Lisa Tam ()
Additional contact information
Lisa Tam: Queensland University of Technology

Place Branding and Public Diplomacy, 2019, vol. 15, issue 2, 134-142

Abstract: Abstract In extant literature, it has been advised that the central purpose of public diplomacy should be redefined as relationship management. Against this backdrop, the effects of engagement efforts made to build and nurture relationships has been contested. On one hand, relationship management is presented as an approach to promote mutual understanding while, on the other, research studies show that diplomatic agencies remain focused on advocacy and that foreign publics are unwilling to engage. As public relations research has identified the positive effects of using interpersonal approaches to build and nurture relationships, this study conducted a case analysis on the engagement efforts made by a diplomat to build relationships. It was found that relationships were built with multiple publics both locally and globally and that offline relationships preceded online relationships. In relating to foreign publics, relational capabilities, including relational continuation, relational attentiveness, relational curiosity, and relational empathy, were portrayed. Although shared values and interactions were promoted, foreign publics were only invited to engage on soft topics, such as cultural and social issues.

Keywords: Diplomat; Engagement; Interpersonal; Public diplomacy; Relationship; Social media (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://link.springer.com/10.1057/s41254-018-0101-2 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:pbapdi:v:15:y:2019:i:2:d:10.1057_s41254-018-0101-2

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41254

Access Statistics for this article

Place Branding and Public Diplomacy is currently edited by Robert Govers and James Pamment

More articles in Place Branding and Public Diplomacy from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla ().

 
Page updated 2020-01-08
Handle: RePEc:pal:pbapdi:v:15:y:2019:i:2:d:10.1057_s41254-018-0101-2