London 2012 Olympics: exercises in cultural diplomacy

Tiffany Bourgeois ()
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Tiffany Bourgeois: Houston Symphony

Place Branding and Public Diplomacy, 2019, vol. 15, issue 3, No 7, 198-205

Abstract: Abstract This article argues that the London 2012 Arts Festival during the London Olympics is an exercise in cultural diplomacy and identifies cultural outcomes like collaboration and changes in international perception based on the work of Milton Cummings. The form and scale of these cultural experiences vary with each Olympic Games, but they allow arts organizations to partner, collaborate and present on an international level. The outcomes of the Olympics are commonly defined in terms of economic improvement and infrastructure development, but the effects of cultural programming are not frequently defined or even examined. For these reasons this article offers a case study of the London 2012 Arts Festival during the London Olympics that frames and identifies its cultural outcomes as the sharing of values, changes in international perception, collaboration between arts institutions, and increased cultural tourism in the host city.

Keywords: Arts policy; Cultural diplomacy; Olympics; Arts festival (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1057/s41254-017-0084-4

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