Israel’s country image in the 2016 Olympic Games
Yoav Dubinsky () and
Additional contact information
Yoav Dubinsky: University of Tennessee
Lars Dzikus: University of Tennessee
Place Branding and Public Diplomacy, 2019, vol. 15, issue 3, 173-184
Abstract The purpose of this study was to analyze how Israel’s country image was projected through the 2016 Olympic Games in Rio de Janeiro. With the first author being an accredited journalist, data were collected during the preparations of the Israeli delegation in Israel and during the 3 weeks of competitions in Brazil. We analyzed mixed-zones interviews, press conferences, and public speeches of eight key stakeholders with potential to influence Israel’s country image in the Olympic Games. We identified two main themes regarding Israel’s country image: (a) national identity and (b) sports and international politics. The findings make contributions on sports and country image research, on sports nation branding, and public diplomacy, as well as sports and national identity in Israel.
Keywords: Israel; Olympic games; Country image; Sports diplomacy; Rio 2016 (search for similar items in EconPapers)
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
http://link.springer.com/10.1057/s41254-018-0105-y Abstract (text/html)
Access to the full text of the articles in this series is restricted.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:pal:pbapdi:v:15:y:2019:i:3:d:10.1057_s41254-018-0105-y
Ordering information: This journal article can be ordered from
Access Statistics for this article
Place Branding and Public Diplomacy is currently edited by Robert Govers and James Pamment
More articles in Place Branding and Public Diplomacy from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla ().