How vlogging promotes a destination image: A narrative analysis of popular travel vlogs about the Philippines
Rachel Luna Peralta ()
Additional contact information
Rachel Luna Peralta: Institute for Tourism Studies
Place Branding and Public Diplomacy, 2019, vol. 15, issue 4, 244-256
Abstract This paper critically examines the potential and use of video blogs or vlogs shared on Facebook for creating a destination image. In particular, it makes an in-depth analysis of the travel vlogs about the Philippines created by popular non-Filipino travel vloggers—Lost LeBlanc, BecomingFilipino, Nas Daily, and Drew Binsky. The data were gathered through a qualitative content and narrative analysis of the user-generated videos posted on the travel vloggers’ Facebook accounts. Content and visual analysis of the videos as well as viewer responses support the argument that travel vloggers and their respective vlogs play a key role in creating an online destination image of a place. Stories and images in vlogs vividly create destination images necessary and fundamental for place marketing. Travel vlogs are representations of destination experiences, from which public and private tourism agencies can use in their promotional/marketing agenda.
Keywords: Vlogging; Travel vlogs; Destination image; Philippines; Narrative analysis (search for similar items in EconPapers)
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
http://link.springer.com/10.1057/s41254-019-00134-6 Abstract (text/html)
Access to the full text of the articles in this series is restricted.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:pal:pbapdi:v:15:y:2019:i:4:d:10.1057_s41254-019-00134-6
Ordering information: This journal article can be ordered from
Access Statistics for this article
Place Branding and Public Diplomacy is currently edited by Robert Govers and James Pamment
More articles in Place Branding and Public Diplomacy from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla ().