Compassion versus manipulation; narratives versus rational arguments: a PD radar to chart the terrain of public diplomacy

Juyan Zhang ()
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Juyan Zhang: The UTSA

Place Branding and Public Diplomacy, 2020, vol. 16, issue 3, No 1, 195-211

Abstract: Abstract Public diplomacy (PD) as a field of practice and as scholarly subject appears to be extremely fragmented. The goal of the current research is to develop a dual framework, named a PD Radar, in an attempt to bring coherence, interconnectedness, and systematicity to our understanding of the terrain of PD practices and theories. The main framework of the PD Radar consists of two crossing axes representing ethics (compassion and manipulation) and efficacy (narratives and rational arguments), and five concentric circles that represent goals of PD, power of PD, “worldviews” underlying PD practices, and relevant theories. The sub-framework depicts basic components of a PD program and their relationship to the main framework. The PD Radar is a descriptive and normative model. It can be used to evaluate a PD program, PD tendency of a nation, and PD trends in the world.

Keywords: Public diplomacy; PD model; PD programming; International relations; PD radar (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1057/s41254-019-00146-2

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