Bridging the language barrier: a Chinese place branding literature review from 1996 to 2018

Yingying Wu (), Bowen Zhang () and Dian Wang ()
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Yingying Wu: Communication University of China
Bowen Zhang: University of Leicester
Dian Wang: University of Leicester

Place Branding and Public Diplomacy, 2021, vol. 17, issue 2, No 2, 140-154

Abstract: Abstract From the publication of its first study in 1993 up to the present day, place branding theory is relatively new and still developing. The research in English is abundant, but there is very little review of China’s research. Although there are a large number of Chinese place branding research published, most of these studies are published in Chinese, and it is difficult to form communication among scholars worldwide. The value of these literatures is that they provide scholars, students, and practitioners with a different angle and a critical assessment of existing research on the topic of place branding. By summarizing the existing Chinese place branding literature, this literature review not only describes the main themes and issues of Chinese research in this field, but also clarifies the future directions. Three main periods are identified in the development of Chinese place branding research, and the conceptual characteristics are summarized.

Keywords: Place branding; Place image; Chinese literature; Literature review (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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DOI: 10.1057/s41254-020-00160-9

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