Digital diplomacy as world disclosure: the case of the COVID-19 pandemic

Corneliu Bjola ()
Additional contact information
Corneliu Bjola: University of Oxford

Place Branding and Public Diplomacy, 2022, vol. 18, issue 1, No 7, 22-25

Abstract: Abstract The arrival of the COVID-19 pandemic took world diplomats by surprise, partly because of the novelty of the situation and partly because of the speed with which the pandemic travelled around the world. Drawing on the concept of world disclosure, the paper argues that MFAs’ digital responses to the pandemic offer an excellent analytical lens for understanding how MFAs have made sense and reacted to the crisis. By examining the tweets posted by German diplomats in the early stage of the pandemic, the paper finds that the German MFAs moved slowly in sensing the nature and severity of the crisis, but it then managed to regroup and formulate a credible strategy to balance its domestic priorities and international responsibilities.

Keywords: Digital diplomacy; World disclosure; COVID-19 (search for similar items in EconPapers)
Date: 2022
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://link.springer.com/10.1057/s41254-021-00242-2 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:pbapdi:v:18:y:2022:i:1:d:10.1057_s41254-021-00242-2

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41254

DOI: 10.1057/s41254-021-00242-2

Access Statistics for this article

Place Branding and Public Diplomacy is currently edited by Robert Govers and James Pamment

More articles in Place Branding and Public Diplomacy from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().