Japan’s strategic miscommunications: in the shadow of the pandemic Olympics

Nancy Snow ()
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Nancy Snow: California State University

Place Branding and Public Diplomacy, 2022, vol. 18, issue 1, No 9, 30-32

Abstract: Abstract Japan's government failed in its management, but the people involved did not. Going forward, much will depend on the country’s ability to re-tell its story to the world beyond a pandemic Olympics to that of trusted sustainability partner and place that, post-pandemic, everyone will want a chance to get to know or visit.

Keywords: Japan; Olympics; Strategic communications; Public diplomacy; Pandemic (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1057/s41254-022-00259-1

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