New Zealand’s public diplomacy in the Pacific: a reset, or more of the same?

Simon Mark ()
Additional contact information
Simon Mark: Massey University College of Creative Arts Toi Rauwhārangi

Place Branding and Public Diplomacy, 2022, vol. 18, issue 2, No 6, 105-112

Abstract: Abstract New Zealand’s Pacific Reset, a significant shift in New Zealand’s foreign policy towards the Pacific Islands region, was launched in 2018 by the government of Prime Minister Jacinda Ardern. The Pacific Reset emphasises engagement, partnerships, and collaboration, and a greater focus on soft power, public diplomacy and people-to-people measures. It has resulted in an increase in New Zealand public diplomacy in the Pacific, including a new broadcasting initiative, and enhanced domestic public diplomacy. The language and objectives of the Pacific Reset replicate key characteristics of the New Public Diplomacy, which is frequently distinguished from the ‘old’ on the basis of two way engagement. This article argues that whilst the Pacific Reset seeks to reflect the ethos of the New Public Diplomacy, in practice, New Zealand’s Pacific public diplomacy is a mixed bag. In a contested and crowded strategic and public diplomacy environment, putting into practice a New Public Diplomacy demands a greater focus on listening.

Keywords: Public diplomacy; New Public Diplomacy; Pacific; New Zealand diplomacy; Pacific reset (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1057/s41254-020-00196-x Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:pbapdi:v:18:y:2022:i:2:d:10.1057_s41254-020-00196-x

Ordering information: This journal article can be ordered from
https://www.palgrave.com/gp/journal/41254

DOI: 10.1057/s41254-020-00196-x

Access Statistics for this article

Place Branding and Public Diplomacy is currently edited by Robert Govers and James Pamment

More articles in Place Branding and Public Diplomacy from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().