Cultural considerations and rigorous qualitative methods in public diplomacy research

Phillip Arceneaux () and Lindsey M. Bier ()
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Phillip Arceneaux: Miami University
Lindsey M. Bier: University of Southern California

Place Branding and Public Diplomacy, 2022, vol. 18, issue 3, No 4, 228-239

Abstract: Abstract This article examines how qualitative approaches to human-centered inquiry benefit public diplomacy (PD) scholarship. It argues that rigorous qualitative methods improve the frameworks guiding PD research. Tendencies for miscommunication permeate the encoding and decoding communication processes in international/intercultural contexts, with PD often transcending cultural boundaries and national borders. This article cautions against assuming conceptual, measurement, and semiotic equivalence of constructs and variables, based on influences from culture and language. Furthermore, the article advocates mixed methods, explicating how rigorous qualitative methods can better contextualize the statistics of quantitative methods, leading to more comprehensive understandings of PD.

Keywords: Public diplomacy; Qualitative methods; Intercultural communication; Encoding/decoding (search for similar items in EconPapers)
Date: 2022
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DOI: 10.1057/s41254-021-00232-4

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